Stockholm Furniture & Light Fair is the world’s largest meeting place for Scandinavian furniture and lighting design and takes place during Stockholm Design Week. Each year In February over 40,000 buyers, architects, designers and journalists gather in Stockholm to visit the exhibition and a number of other high-profile design events around the city during the Stockholm Design Week.
In 2012, furniture and lighting designers of tomorrow will meet fashion designers of the future for the first time in Greenhouse, Stockholm Furniture & Light Fair’s hall for independent designers and design schools.
Stockholm Design Week and Stockholm Fashion Week will take place in parallel in week 6 next year. Greenhouse is therefore playing host to some “Rookies” selected by the Swedish Fashion Council, which is responsible for this unexpected encounter in conjunction with Stockholm Furniture & Light Fair.
The Greenhouse visit from the fashion world will be reflected in the design of the hall, which will be handled by designer Jens Fager for the third successive year. The theme for 2012 is “Fabrics and Transparence”. Magnified clothing details, fabrics that become prints, designs and quilting. These are elements that link together fashion and the furniture world.