This project was a self initiated project, part of the brief was to grab the attention of a designer/brand that you feel an affiliation with. I contacted Alexander Wang in New York. I pitched my own brief to them and remained in contact throughout the project, gaining valuable feedback on my work. I began looking at graffiti cover-ups on urban landscapes as a source of inspiration for colour and texture. I soon realised the irony of covering over graffiti art to erase the ‘vandalism’ to which some perceive as art, they are in turn vandalising, and fail realise they themselves are creating another piece of art. These images were inspiration for quite literal brushstroke prints, strip textures and silhouettes of a clean sporty collection, that captured the essence of the Alexander Wang woman in fresh mints and seafoams of the cover paint, grounded on greys and stones of the concrete.

THE INSPIRATION FOR THIS COLLECTION WAS DRAWN FROM ARTISTS SUCH AS RACHEL WHITEREAD AND AMBA MOLLY WHO HAVE BOTH USED MOULDS AND CASTINGS OF OBJECTS IN THIER WORK. ‘MITOSE’ THE PROJECT OF AMBA MOLLY CREATED A MOULDING SYSTEM BASED ON THE HUMAN CELL DIVISION. SHE SYSTEMATICALLY DIVIDED MOULDS OF THE OBJECTS UNTIL THE PRODUCTS INCREASINGLY MIXED THEMSELVES AND GRADUALLY A NEW FAMILY OF DNA APPEARED. THIS CONCEPT WAS THEN TRANSLATED INTO CLOTHING AND PLASTER OF PARIS BANDAGES WERE USED TO MOULD DETAILS OF CLASSIC GARMENTS, THEY EVENTUALLY MOULD TOGETHER CREATING NEW CLASSICS. JUST AS IN EVOLUTION, FEATURES OF GARMENTS ARE LOST AND NEW ONES FORMED. THE MOULDS THEMSLEVES PROVIDED AN INTERESTING AESTHETIC. AS RACHEL WHITEREADS ‘HOUSE’ HIGHLIGHTS THE NEGATIVE SPACE, SIMILARLY THE INSIDE OF THE CASTS PROVIDED AN INVERTED VIEW OF THE GARMENTS. INDENTED LAPELS AND THREE DIMENSIONAL STORM FLAPS BEGAN TO FORM AMONGST THE BATTLE BETWEEN THE CONCAVE AND CONVEX. DEXTEROUS PATTERN CUTTING ERECTS AND DEFLATES RECOGNISABLE SHAPES AND DETAILS THAT ARE OFTEN ONLY A CLUE TO WHAT ONCE WAS A FUNCTIONAL DETAIL, JUST AS WHTEREADS ‘HOUSE’ STANDS AS A GHOST OF WHAT STOOD BEFORE. THIS CAPSULE COLLECTION CONSISTS OF TRADITIONAL PIECES THAT THROUGHOUT THIS EVOLUTION PROCESS HAVE BOTH LOST AND GAINED ATTRIBUTES, BUT ALWAYS REMAIN FAMILIAR AS RECOGNISABLE CLASSICS.