Keith Xianrong Zheng ?

ABOUT
Born in Singapore, just graduated from Central Saint Martins with a First Class Honours in Product Design. Fluent in English & Mandarin. Learning Italian now.

EDUCATION
2008 - 2010 BA in Product Design (First Class Honours)
University of the Arts London – Central Saint Martins College of Art & Design

2001 - 2004 Diploma In Industrial Design
NanYang Polytechnic, Singapore

RELEVENT EXPERIENCE
jun 2010 - to date Bethan Gray Studio (www.bethangray.com)
Product designer – furniture design

may 2010
Habitat
Product designer – furniture design
• To design a home office desk and mobile storage solution. (Range: BURO)

mar 2010
Common Objects Unconventional Usage
• A research and observation project base on Suri, J F & IDEO – Thoughtless Acts.

may 2009 Platinum Guild International (London Jewellery Week)
Product Designer – spatial design
• Participating jeweller – Cox & Power 35c Marylebone High St, London W1U 4QA
• Promote & encourage the public about platinum (wedding rings)

dec 2008 Procter & Gamble (Hair Care Product Display)
Product Designer – point of sales display
• Close participation with Barrows (a trade environments design firm)
• User experience studies and product placement studies (marketing and point of sale research)

2006 - 2008 Elzeno Design & Advertising Pte Ltd
Design Consultant / Packaging Designer / Project Manager
Brands include: Alan Photo (Canon, Nikon, Olympus, Samsung), Beard Papa’s Cream Puff (Japan), Fumiyama Corporation, FlyBook (Germany), iAudio (Korea), Koolpix (Korea), Land International (UK), Mochi Creamery (Japan), Singapore Cancer Society, Singapore Eye Centre, Steiner (Germany), NeuroVision (subsidiary of Essilor)

2004 - 2006 Singapore Armed Forces (SAF) - Republic of Singapore Air Force
• Air Defence Weapon Specialist (ADWS), Best Trainee

2004 National University of Singapore (NUS)
Assistant Designer - Department of Architecture, School of Design & Environment
• Research project: PARAMETRIC (www.genometri.com)

2003 - 2004 Ministry of Education (MOE)
Graphic / Artwork Designer
• ARTIVITIES 2004 (MOE Exhibits of Art & D&T of outstanding Local Student work) at Suntec Singapore, International Convention & Exhibition Centre
• Job scope: Exhibition layout, event booklet, posters & Stage backdrop Design

2003 - 2004 Nanyang Polytechnics - Graduation Show (FUSION SHOW 2004)
Planning & Organizing Committee
• Event Publicity & Management Vice Chairman (Theme Design)

2003 - 2004 Unicorn Oil Company Pte Ltd
Product Packaging & Corporate Image Consultant
• Research & evaluate of current competitors’ product. Provide a brand new product packaging for the product range, with consideration of its manufacturing & export restrictions.

2003 PHILIPS Design (Singapore)
Design Research Assistant (Mentored by: Mr. Francis Chu)
• Internship Program – Home Research Project 2004

2003 • GE/FITCH Singapore (Industrial Attachment Program)
Junior Industrial Designer
• Product styling, working closely with mechanical engineers on manufacturing considerations

2003
Motorola Singapore
Product / Graphic Designer
• 75th Anniversary Phone Graphic Design
2002 Product Designer
• C330 Mobile Phone Casing (using metal IML technology) / Graphic Design
2002 Research & Development
• Communication Device Trend Projection of future mobile phone usage & technology

2002 Technolite(S) Pte Ltd (Milea Lighting)
• Contemporary Urban Lighting Design

RECOGNITION
july 2010 New Designers 2010
• Shortlisted to showcase my work at the New Designers exhibition 2010

may 2009 Platinum Guild International – Top 10 Finalist
• London Jewellery Week

dec 2009 Proctor & Gamble – Top 10 Finalist
• Point of Sales Display

2003 Ritech International Pte Ltd – Top 3 Finalist
• SlimDisk USB Storage Device Competition

2003 LighTouch Competition - Flos Euroluce 2003
• Top 9 finalist - Entries were exhibited at Millennia Walk, Singapore

2002 Venture Corporation - Top 3 Design
• PDA Phone Styling Design Competition

OTHER
2003 Project HEART (Community Services)
• Voluntary Service to Cambodia with the NYP Nursing Group to provide networking services for the hospital’s computer systems

2003 Polytechnic Forum 2003
• Forum Theme: Challenges & Opportunities in Uncertain Times

SKILLS
Photoshop / Illustrator / Indesign / Freehand / Rhinoceros 3D / Flamingo / Vray / Unigraphics / SolidWorks 3D / AutoCAD

KNOWLEDGE PROFICIENCY
• Good drawing techniques & colour studies
• Illustration and content management
• A good grasp of engineering material & production knowledge
• Effective conceptual communication through economical 3D forms
• Ergonomics Study / User-experience Design
• 2D storyboarding skills to better illustrate and depict the correlation of the products to consumers’ daily life
• Good & effective communication to deliver concepts/ideas to the client
• Packaging Conceptualisation
• Good product positioning the product / brand to meet target audiences
• Able to forecast and interpretation markets, trends, and technological data
• Good integration of design work & current technologies to meet specific design objectives

REFERENCES
1. Mr Chris Lefteri
3rd Year Course Leader
Central Saint Martins College of Art and Design
c.lefteri@csm.arts.ac.uk

2. Mr Francis Chu
Senior Consultant
Philips Design
f.chu@philips.com