I am Emily Martin, currently a BA (Hons) Graphic Design 2012 Graduate.
Throughout the years, I have developed various skills in different design fields such as in Illustration, Editorial Design, Photography and Advertising. In order to combine these skills, Fashion Branding and Promotion particular that of Menswear caught my interest Read More...
Revivre (Fr. Back to Life) is a vintage & graphical brand, which recycles existing and new clothing items for innovative young male adults aged 15 to 24 years. Existing patterns and textile are reinvented into deconstructed design.
For possible Brand Manifesto, I created a typographic poster that should inform about values and theme of Revivre.
Revivre Brand presents its Unleash the Wolf Campagin by showcasing 12x Illustrative T-shirt Designs inspired by the unfullfilled Desire of the Wolf presented in the Red Riding Hood Story. This further reflects on the Id within the Freudians psychic apparatus and aims to create playfulness by twisting the Story in an unconventional way.
All T-shirts are packaged in a 580ml jam jar. The almost eatable jar hereby reflects on the wolfs nature to eat everything sweet and innocent, whilst Ingredients reflect on the attributes someone should get once wearing the
T-shirt. This aims to encourage to an optimistic attitude towards the product and visually appeals on an ironic level.
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