We travelled for a month across the length and breadth of this massive state of West Bengal to extract its essence and needs and thereby create a brand identity which truly reflects this region of India. This work was done whle working with Saffron Bra

Amalay is a premium gourmet rice brand that wanted to launch globally as a modern day supplement for homes. The idea was that increasingly, people world over are becoming more foodcentric with the dhows, games, iPad recipes etc. hence facilitating culi

A customised gift solutions store was designed. The project invovled brand idea, corporate identity, graphic design, interior design, retail design, customer journey and copy.

(email me for my complete portfolio at roshneedesai@gmail.co

A glass boutique studio specialising in minimal conceptual design approached me for their branding. I used the art of making photograms as a visual solution because of its play with glass transparencies.

(email me for my complete