HEAT has many meanings, lots of descriptions, it can be measured in various units, can indicate many things and states. Everyone knows what the HEAT is. Everyone can feel it, be burnt with it, can create it or put it out. When we think about HEAT we think of sun, energy, fire, love, passion, about so many different words. But… Have you thought about gossip? HEAT creates gossip and gossip creates HEAT – so wonderfully simple correlation, so up – to – dated. Today, HEAT and gossip go along. In the world of quick news and rapid global responses, gossip goes with the same speed around the world as the Sun’s heat reaches the Earth. It creates hot emotions and evokes often abrupt responses. It heats up the atmosphere in the media and causes sick desire of hearing and reading the dirtiest stories of celebrities, famous and wealthy. It is now a part of our life. If we want that or not. Will that artificial, new “energy” be a source of human living in the modern world? In a way, it already is. Gossip is today’s HEAT.

Posters created in a research stage for the major thesis. They are the questions that appeared through that process, but were difficult to answer in words, as they were related to very personal emotions and experiences. But while they were expressed in images, they gained more general message.

As keyword for Honda is a DREAM that word can be an answer for their lofty and challenging ambitions: to be a company that society wants to exit and the world could not live without. Dream, not only Honda has dreams, everyone every day experience them and each of us would love that best dream to become true. That is a nominative between Honda and the society: materialisation of dreams. If Honda can bring customer’s dream into life through their researches, envisioning the future of the people and passion for technologies, they might revolutionise their image and power of dreams. The dream place for that kind of activity would hold highly interactive space where customers could use the latest technological innovations, make use of futuristic equipment and what is the most important: they would have possibility to see their dreams on the screens. Bringing our imaginary pictures, dreams into reality would still be technically difficult, but there is a real As keyword for Honda is a DREAM that word can be an answer for their lofty and challenging ambitions: to be a company that society wants to exit and the world could not live without. Dream, not only Honda has dreams, everyone every day experience them and each of us would love that best dream to become true. That is a nominative between Honda and the society: materialisation of dreams. If Honda can bring customer’s dream into life through their researches, envisioning the future of the people and passion for technologies, they might revolutionise their image and power of dreams. The dream place for that kind of activity would hold highly interactive space where customers could use the latest technological innovations, make use of futuristic equipment and what is the most important: they would have possibility to see their dreams on the screens. Bringing our imaginary pictures, dreams into reality would still be technically difficult, but there is a real opportunity today to transfer dreams, mind into computers and translate them to pictures. It is absolutely possible, mainly thanks to Intel Corporation that works on mind - reading technology. That place would be a response to Honda’s challenge which is meeting the needs of the future society even if no one knows what will happen tomorrow. Honda might create an environment that will invite people into richness and depth of its organisation and give them understanding of the company and its ambitions. opportunity today to transfer dreams, mind into computers and translate them to pictures. It is absolutely possible, mainly thanks to Intel Corporation that works on mind - reading technology. That place would be a response to Honda’s challenge which is meeting the needs of the future society even if no one knows what will happen tomorrow. Honda might create an environment that will invite people into richness and depth of its organisation and give them understanding of the company and its ambitions.

The designed solution for Prada Store at 16 - 18 Old Bond Street refers ideally to brand’s values, its fashion and architectural aspirations. Prada known mainly thanks to its fashion design, attention to detail and hand crafted products from carefully selected materials as well passion for modernity and innovation, has a deep fondness for architecture and visual arts. Prada Store at 16 - 18 Old Bond Street is an answer for brand’s longings. Existing Green Store that characterises with global image and focuses on displaying product range, changes its values to introduce multidisciplinary brand’s image. New designs blend two types of Prada Stores which are Green Store and Epicenters in order to select the most important pieces of their design, fashion and arts. This action allows to create a functionally new space with keeping old pieces of design. 16 - 18 Old Bond Street becomes divided into two separate spaces where Standard Store, that transfers to Green Store, and “By Appointment”, that refers to Epicenters, are expressing all the most vital Prada’s values. The Standard Store and “By Appointment” mirror brand’s aspirations for architecture and grand design letting the fashion to step back slightly and offering customers new way of shopping as well as new experience, not necessary fashion related.

Multiculturalism in London and the activities with it engaged make the immigrants to be placed in a dark tints. There is a lot a clamour about the immigrant law and their ability to work and stay in the UK. Omitting the fact of political issues in that subject, the immigrants themselves are often struggling with a new situations. That lead them, all the foreign nationalities, to arrange life in London in the most similar way they used to have it in their home countries making often changes to the surrounding. However the longings and memories are impossible to reconstruct in foreign country. It becomes blurry memory. There is tension between those two realities, that keeps away but in the same time still very close to the origins. Is there a way to restore that vital point of being immigrant? Restoring or materialising the memories and longings? That state would be think of as a distorted image of what it is in reality. Distortion becomes a starting point for the immigrant exhibition that would allow those the most interested to get those longings visualised and present them to the British natives helping them to understand and get well with the people that they allowed to the host country. The aim of the exhibition is to get to as large audience as possible what brings the idea of movable space, that can be brought around the city of London feeding the passer - by and possible tourists with unexpected activity that thanks to 3d generated images will uncover the reality about the foreigners and give a quick tour guide for those who don’t know about their cultures, traditions etc.