The D&AD Student Awards offer a range of advertising & design challenges from some of the world’s leading brands such as -
Advertising - Direct Response, Sponsor: LIDA: Create a direct response communication for MINI demonstrating that customers can create their own unique version of their favourite model.
Product Design, Sponsor: Seymourpowell: Design a tool, appliance or furniture item for the kitchen that improves social interaction between family members.
Product Design, Sponsor: DIY Kyoto: Design a product that empowers consumers who enjoy access to the luxury market to live more sustainably.
Image credit: Micheline Mannion, Central Saint Martins College of Art and Design, UK
Graphic Design - Typography award winner 2009
Micheline designed a solution to the Faber & Faber book cover brief, incorporating the publisher’s new Print on Demand (PoD) service. It’s a quirky take on the old-fashioned highlighter pen combined with cutting edge technology to create a personalised cover.