Are you a young creative who believes in the power of social media when it comes to raising awareness about important social issues? Do you want to use your talents to inform young people about the importance of safe sex to prevent them from getting infected by HIV- or to get on treatment if they should be HIV+ so they can’t infect others? Do you want to help lower the infection rates and the fact that still around a million people worldwide die of HIV/AIDS related diseases?
Then this competition might be for you! Apply by January 31 2020 by uploading a project of work that Designers against AIDS can share on their social media and see your work being enjoyed by young people worldwide. Our prestigious judging panel will choose the winners!
THE BRIEF
Design a 2D artwork series for Designers against AIDS (DAA)'s social media channels.
You can enter with any or a combination of the below -
- a written story, piece of journalist writing, essay
- a photo series, visual story telling
- strong slogans to combine with images for social media (static and gifs)
- art direction for a campaign idea - posters, interactive games
- a video, documentary, interview of fictional for social media
- 21st century Visual identity for DAA and new awareness campaigns, use of logo etc
- fashion design and visual ideas for a t-shirt and sweatshirt collection using print, logos, slogan
- upcycling ideas for custom made pieces to be sold on DAA website
DAA are looking for young creatives from all over the world who want to create and send us stories, art work, fun safe sex videos, a print of a T-shirt, posters, interactive games and other content for our social media.
You can live anywhere in the world - the more varied our content, the better and more exciting it will be for our readers! Subjects we report about include HIV prevention, getting tested, getting the right treatment when needed, LGBTQ/Human Rights issues, fighting stigma, anti-bullying and related subjects, using elements from pop culture (fashion, art, design, music, social media, celebrities…).
View & Download the DAA First Decade Celebration Annual
Educators - Download the DAA Educators Teaching Module
Emerging Creatives/Students - Download the DAA In Depth Competition Brief
Learn more from the DAA Background archive
DELIVERABALES - WHAT ARE WE LOOKING FOR?
We are open to ideas from Fashion, Visual Communication, Art, Design, Journalism, Branding & Business Strategies +++
Your creative proposal should ideally consist of 15-20 pages and include:
- your analysis of DAA story and heritage in the area of AIDS prevention
- your creative ideas on how to make DAA relevant for 21st century global youth culture
- your creative project on chosen specific subject outlined in the brief
- your ideas on how to define DAA 2.0 with new approaches to marketing mix and off/online innovative strategies in this disruptive world of global crisis.
WHAT'S IN IT FOR YOU?
An international jury will look at your work and the most innovative and informative art works win a prize.
- First prize is a voucher for 500 euros to spend in the charity online fashion store of Designers against AIDS *
- 2 runners-up will each receive a voucher for 100 euros to spend in the DAA store.
- First Prize and Runner-up’s will be become ambassadors for DAA and featured with a Q&A on ARTSTHREAD and DAA social media and website + be invited to be part of future online workshops for DAA.
- First Prize and Runner-up’s winners will also receive a copy of the DAA First Decade Celebration Annual
- All participating young creatives may be asked to develop their projects further to be featured on DAA social media.
Furthermore, your work (also when you don’t win a prize) will be shown and enjoyed worldwide and will hopefully make young people think and act smart when it comes to making important decisions about their sex life, meaning you will have serious impact.
Ideally, we’d love to continue to work with you long after this competition ends, as a member of our team of social media volunteers - and we hope to see some of you whenever you plan to visit Antwerp!
*Designers against AIDS have created an online store, where 100% of all sales benefit the NGO, as all products are gifts from designers, fashion houses and private people, plus unique samples from fashion collaborations, handmade clothes, scarves and bags from India and a selection of vintage pieces. There’s something for everyone!
WHO CAN ENTER
Location: International - from any country.
Experience/age: Open to anyone over 18 who is studying or graduated from an Arts & Design course within the last five years - any course from fine art and illustration, to fashion and textiles, graphic design etc.
HOW TO ENTER
STEP 1
Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above.
New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above.
STEP 2
Complete our online DAA x Arts Thread Young Creatives Against AIDS Contest Entry Form
You can create the work in any media, as long it can be submitted to and viewed on the Arts Thread site.
ENTRY: Free to apply
DEADLINE TO APPLY: Extended to January 31 2020
MEET THE JUDGES
Alexandra Murray-Leslie is a poly-artist, artistic researcher and co-founder of Chicks on Speed, an internationally renowned cross-disciplinary art group. Alex is currently Professor at Trondheim Academy of Fine Arts, NTNU, Norwegian University of Science and Technology. She completed her PhD in artistic research at The University of Technology Sydney followed by taking up ARTEC artist in residence at NTNU in 2018.
Sean Black is an HIV+ artist, university educator and a journalist working in the fields of social justice and sexual health. His photographs and writings document and explore life and the human experience. His decade-long tenure as Senior Editor with A&U: America’s AIDS Magazine has afforded him the opportunity of photographing and interviewing numerous luminaries in the fight against AIDS. Sean is is currently a full-time lecturer at the University of Miami where he received his MFA in 2013.
Nicolas Loufrani joined The Smiley Company, as VP of Marketing in 1996, later becoming its CEO in 2001, prior to that he was co-founder and president of Ozwald Boateng the world famous Savil Raw bespoke tailor. In 1997 Nicolas was responsible for one of the biggest achievements of his career, by recognizing the growth in mobile technology and the use of Ascii emoticons, he had the inspiration to revolutionise this industry by replacing text- based Ascii with Smileys.
Barbara Franchin is the founder of fashion contest ITS - International Talent Support. In 2002 Barbara launched the first edition of ITS, selecting the strongest young talents from all over the world and hosting them in Trieste for a grand final event with over 400 guests. Today the ITS Fashion Archive holds 18,000 portfolios, 230 outfits, 125 accessories, 86 jewelry pieces and over 700 digital photography projects from over 80 countries.
COMPETITION TIMELINE
The judges will announce the winners by the end of January 2020.
BACKGROUND INFORMATION ON DAA
Ninette Murk - Thinking Your Own Thoughts from The Avant/Garde Diaries on Vimeo.
Designers against AIDS (DAA) was founded in 2004 with the aim to inform young people via social media about HIV/AIDS, explain how they can prevent themselves and others from getting infected and the importance of knowing their HIV status.
We do this by working together with fashion brands on capsule collections and by publishing cool stories (written ourselves or shared from other sources), photos, posters, videos, games, competitions and the like and to share these globally via our social media (Instagram, Twitter, Facebook…) and our website designersagainstaids.com. Check it out to see what we’re about, what projects we’ve done in the past and which brands and celebrities we have worked with.
