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Above: Willem de Kooning Academy WDKA Graphic Design BA 2022 graduate projects 1-2 Pauline Feitz/ 3 Nina Tukker/ 4 Florian Schuster /5 Demi Meijer/ 6 Carolina Cristallo  Nina TukkerNina Tukker’s Ludic Cube is a short film that explores the benefits of playing in adult life. The film features a cast of characters in masks walking through the woods to an open field where they begin to play a game of dodgeball.  Florian SchusterFlorian Schuster explores the role of graphic design in wayfinding and navigation in an age where printed city maps are being shunned in favour of apps. Schuster’s research led to the creation of a typographic tour book of Rotterdam inspired by sculptures and structures that look like typefaces.  Demi MeijerDemi Meijer’s XXX – Objects Exposing Porn Language looks at how mainstream porn influencers our lives and sexual experiences, particularly the experiences of women. Meijer took the titles of different porn videos from across the internet and applied them to inanimate objects such as a washing machine, a drill and teapot. Images of the objects are displayed alongside the porn video’s original title, view count and like ratio. Meijer explains: ‘Overall, I wish to exemplify the aggressive language used and begin a conversation as to why this language is deemed acceptable and how this has become “the norm”. In a world where pornography is consumed by the masses, I ask: Why do we not talk about its everyday influence? How do these titles exemplify the power dynamic within sex between men and women? And what are the places our minds enter and are influenced by the aggressive language used?’  Carolina CristalloCarolina Cristallo’s project, titled The Design of Gentrification, is a magazine, set of flyers and sticker that critique the policies behind neighbourhood renewal policies which target poor areas of Rotterdam. The magazine features interviews with locals, designers, students and teachers who share their experiences of gentrification. Visit the Willem de Kooning Academy graduates 2022 website to see all of the BA Graphic Design projects. 
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Above: Willem de Kooning Academy WDKA Graphic Design BA 2022 graduate projects 1-2 Pauline Feitz/ 3 Nina Tukker/ 4 Florian Schuster /5 Demi Meijer/ 6 Carolina Cristallo
The BA Graphic Design graduates from Willem de Kooning Academy (WDKA) created a range of final projects that deal with happiness, play, the language of porn and gentrification.
Pauline Feitz created the #Toxicvibesonly campaign to combat society’s obsession with positivity and how a distorted view on happiness can lead to unhappiness. The campaign features posters in pastel colours inspired by motivational Pinterest posts, but rather than feature a twee slogan, each poster contains a toxic slogan. In addition to the posters, Feltz created an interactive installation that represents the pressure millennials feel to be happy. By pressing a red button, viewers watch a large inflatable smiley face grow within a plastic cube, eventually getting squashed and compressed against the cube walls.
Nina TukkerNina Tukker’s Ludic Cube is a short film that explores the benefits of playing in adult life. The film features a cast of characters in masks walking through the woods to an open field where they begin to play a game of dodgeball.
Florian SchusterFlorian Schuster explores the role of graphic design in wayfinding and navigation in an age where printed city maps are being shunned in favour of apps. Schuster’s research led to the creation of a typographic tour book of Rotterdam inspired by sculptures and structures that look like typefaces.
Demi MeijerDemi Meijer’s XXX – Objects Exposing Porn Language looks at how mainstream porn influencers our lives and sexual experiences, particularly the experiences of women. Meijer took the titles of different porn videos from across the internet and applied them to inanimate objects such as a washing machine, a drill and teapot. Images of the objects are displayed alongside the porn video’s original title, view count and like ratio. Meijer explains: ‘Overall, I wish to exemplify the aggressive language used and begin a conversation as to why this language is deemed acceptable and how this has become “the norm”. In a world where pornography is consumed by the masses, I ask: Why do we not talk about its everyday influence? How do these titles exemplify the power dynamic within sex between men and women? And what are the places our minds enter and are influenced by the aggressive language used?’
Carolina CristalloCarolina Cristallo’s project, titled The Design of Gentrification, is a magazine, set of flyers and sticker that critique the policies behind neighbourhood renewal policies which target poor areas of Rotterdam. The magazine features interviews with locals, designers, students and teachers who share their experiences of gentrification.
Visit the Willem de Kooning Academy graduates 2022 website to see all of the BA Graphic Design projects.