Kshitij Gotiwale
Graphic Design
University Of Illinois At Chicago
Graduates: 2022
Specialisms: Graphic Design / Typography / Visual Communication
My location: Mumbai, India
Kshitij Gotiwale
First Name: Kshitij
Last Name: Gotiwale
University / College: University Of Illinois At Chicago
Course / Program: Graphic Design
Graduates: 2022
Specialisms: Graphic Design / Typography / Visual Communication
My Location: Mumbai, India
About:
For me, the practice of design has always been about research, inquiry and expression. My practice aims to question society and challenge the role we chose to play in the systems we create and inhabit. The dream is to pursue the critical approach to design, design is never about creating an identity, logo, poster or mobile application and being done with it. It’s a living breathing creature, it needs to evolve and it needs to have soul. That’s how it communicates with people and lends itself to them.
as you gaze upon her
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Given the plethora of languages, art forms, cultures, traditions, and, by corollary, popular culture, present in India, the idea of Indian graphic design is impossible to imagine beyond visual cliché. Ironically, some of the best graphic design in India occurred in the pre-digital publishing world of local magazines, created by designers who weren’t design-school educated. Rather, the graphic design that emerged during this period arose from a natural, intuitive, quotidian point of view: that design lends itself to the creation of a visual language that directly impacts people and their day-to-day lives. Rooted in the movement to decolonize design, as you gaze upon her / ??? (Hindi Script) / ??? (Urdu Script) attempts to locate a visual vocabulary that represents Subcontinental culture, albeit in broad strokes; the requisite first step in what I hope will become a history of Indian graphic design.
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