Arts Thread

Kshitij Gotiwale
Graphic Design

University Of Illinois At Chicago

Graduates: 2022

Specialisms: Graphic Design / Typography / Visual Communication

My location: Mumbai, India

kshitij-gotiwale ArtsThread Profile
University Of Illinois At Chicago

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Kshitij Gotiwale

kshitij-gotiwale ArtsThread Profile

First Name: Kshitij

Last Name: Gotiwale

University / College: University Of Illinois At Chicago

Course / Program: Graphic Design

Graduates: 2022

Specialisms: Graphic Design / Typography / Visual Communication

My Location: Mumbai, India

About:

For me, the practice of design has always been about research, inquiry and expression. My practice aims to question society and challenge the role we chose to play in the systems we create and inhabit. The dream is to pursue the critical approach to design, design is never about creating an identity, logo, poster or mobile application and being done with it. It’s a living breathing creature, it needs to evolve and it needs to have soul. That’s how it communicates with people and lends itself to them.

as you gaze upon her

Views  35

Appreciations  7

Comments  0

Given the plethora of languages, art forms, cultures, traditions, and, by corollary, popular culture, present in India, the idea of Indian graphic design is impossible to imagine beyond visual cliché. Ironically, some of the best graphic design in India occurred in the pre-digital publishing world of local magazines, created by designers who weren’t design-school educated. Rather, the graphic design that emerged during this period arose from a natural, intuitive, quotidian point of view: that design lends itself to the creation of a visual language that directly impacts people and their day-to-day lives. Rooted in the movement to decolonize design, as you gaze upon her / ??? (Hindi Script) / ??? (Urdu Script) attempts to locate a visual vocabulary that represents Subcontinental culture, albeit in broad strokes; the requisite first step in what I hope will become a history of Indian graphic design.