Arts Thread

“The fashion industry burns 94 million tonnes of clothes globally every year. Therefore, we call out “F*CKING STOP BURNING CLOTHES! The collection calls for a change and raises awareness of the issue of burning clothes. Why are we even talking about sustainability, when clothes, fabrics - even those that were "sustainably made” are burnt in millions of tonnes?” OUR SHIFT took deadstock fabrics and invented a technique called “Fire-Piping” which creates shapes on clothes that resemble fire. With this technique, they are offering a thought-through solution to prevent the burning of clothes with upcycling, and thus end overproduction. The collection is activistic and provocative, as it is inspired by the style called Soviet Brutalism and uses colours that invite further debate. From Royal Danish Academy - Milan and Barbora launched the activistic fashion brand OUR SHIFT. The designer duo based in Copenhagen wants to shift the fashion world into a more responsible one. Through their activistic collections, they are creating awareness about the problems in the fashion industry. By upcycling clothes, they prevent them from going to landfills or being burnt.