Arts Thread

Brendan Arekhi
Fashion BA Hons

University of Salford

Graduates: 2020

Specialisms: Apparel / Womenswear / Illustration

My location: York, United Kingdom

brendanarekhi ArtsThread Profile
University of Salford

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Brendan Arekhi

brendanarekhi ArtsThread Profile

First Name: Brendan

Last Name: Arekhi

University / College: University of Salford

Course / Program: Fashion BA Hons

Graduates: 2020

Specialisms: Apparel / Womenswear / Illustration

My Location: York, United Kingdom

About:

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Midnight Snack with ruby hangar

Views  433

Appreciations  27

Comments  2

Specialisms:

Apparel Film Graphic Design

Introducing Ruby Hangar: Serving you a fierce recipe for the perfect midnight snack. Ruby covers a range of steps and outfits each of which represent different stages of her personal growth. During the climax of the video she reaches a stage of inner rage which is brought on by her desire and need to be loved by others. She finds herself going through a metamorphosis in which she discovers that the love she can give herself is the most true love of all. To conclude her journey she decides to burn her needy past; followed by her biting into a flower, starting her inner growth. Drag culture has been on the rise for decades. Now more than ever is a time where we have to use whatever platform we have to encourage and communicate diversity to be at the forefront. The fashion industry itself is rich in potential to shift our society and world into a better direction and I am thrilled to use this opportunity to promote change for the better. This video was created in the depths of the global pandemic which unveiled a lot of unspoken emotions. As a team of artists trapped and surrounded by these difficult times our only instinct was to express this creativity and put it towards something positive. Our goal was to bring a lighthearted, comical fashion film which is perceived for its creativity as well as diversity to promote that even in the darkest of times, its crucial to highlight that our creative language cannot be muted. All music rights reserved to Columbia RecordsĀ©