Arts Thread

Elvira Isenzhulova
Fashion Design BA (Hons)

De Montfort University

Specialisms: Womenswear / Sportswear Design / Textiles - Knit

Location: New York, United States

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Elvira Isenzhulova

Elvira Isenzhulova ArtsThread Profile

First Name: Elvira

Last Name: Isenzhulova

Specialisms: Womenswear / Sportswear Design / Textiles - Knit

Sectors: Fashion/Textiles/Accessories / Fashion/Textiles/Accessories / Fashion/Textiles/Accessories

My Location: New York, United States

University / College: De Montfort University

Course / Program Title: Fashion Design BA (Hons)

About:

Detail-oriented and highly motivated apparel designer with proven ability to create market appropriate product and previous experience in material and product development.

Logo-driven activewear design for Aéropostale Sport (Fall 2022)

Various Clo3D projects: 1. Free People Movement windbreaker concept with my hand drawn floral print 2. Aéropostale Sport sports bra and leggings concept from my 2D project (with a short animation created using Mixamo and Premiere Pro) 3. Balenciaga Resort 2016 dress visualization

The brief was to design 6 items for the Free People activewear line for the next season and illustrate the designs.

My final major project is an investigation of transformable fashion as a sustainable practice where one highly adaptable item can replace several conventional garments and therefore decrease the need to buy multiple pieces and thoughtlessly consume fashion. Utilising 3D development methods, such as draping and deconstructing garments, I created unique transformable shapes, balancing between sportswear and formalwear aesthetic in order to create versatile interchangeable looks within one garment/outfit. The inspiration behind my textile and knit development is based on the idea of creating movement in knit, mainly influenced by Bridget Riley’s optical art. I also looked into engineered knit in sportswear and shaping underwear to create knitted structures that would support, shape and enhance the body like a corset but would be soft and comfortable to wear.

The capsule collection project explores transformable fashion as a form of sustainable fashion: a way to consume less by incorporating more than one garment and look in each collection piece. Each outfit has transformable elements that can be adjusted and regulated with different types of fastenings. The key collection piece is a reinvented fair isle sweater that can be transformed into a cape by opening the zips inserted into shoulder and side seams. The textile and knit inspiration comes from my cultural heritage - nomadic cultures of Kazakhstan and Central Asia and unique and beautiful textiles produced by nomadic tribes. The transformable technical elements are also inspired by nomadic lifestyle where one has to constantly pack and transport own belongings.

The brief was to create workwear outfits for a certain profession. I have chosen ballet dancers as this job is physically demanding and poses high risks of getting an injury that can alter or even ruin a dancer's career. One of the ways to decrease the risks is to warm up properly. This is why all dancers wear warm-up clothing to properly warm up the body during classes or keep the muscles warm in cold studios. However, unlike sportswear, dancewear brands do not provide the same level of innovation. Currently dancers wear various sportswear, dancewear and medical pieces that may not be specifically engineered for their bodies and type of activity. For this project I have researched dance anatomy and movements as well as recent textile innovations to create warm-up clothing that would meet dancers’ needs and minimise the risk of an injury.

Two competitions completed during my 2nd year at university. 1. GAP competition - kidswear capsule collection inspired by the brand's heritage and 1960s San Francisco culture. 2. FATFACE Graphic T-shirt competition - print design for a t-shirt inspired by the SS 2019 Hallucinogenic Blooms Trend (WGSN).

The inspiration for the project comes from the textiles of Kazakhstan and Central Asia that are re-interpreted with a focus on colour and texture. Traditional techniques, such as Kazakh felt applique and crochet, are re-invented under the influence of modern art. As the project was completed in lockdown, it acknowledges the sustainable and resourceful lifestyle of nomadic tribes where upcycling and recycling are common practices in every household. I have utilized second hand denim, felt and waste yarns to create exciting and colourful embroidered and crocheted textiles.

Second Year projects: 1. Textiles project - womenswear knitwear capsule collection inspired by the work of Antoni Gaudi and organic architecture. 2. Knitwear project - knitwear collection for the British designer label Christopher Kane

Second Year Outerwear project inspired by Russian constructivism and the Soviet Union aesthetic.

Bootcamp project - recreation of a look from Sacai SS-2020 collection. The aim of this 10-day project was to focus on technical skills such as pattern cutting, knitting and garment construction and learn to thoroughly analyse garments when it comes to proportion, silhouette, textiles techniques, print scale, etc. This is not a design project.