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Karen Rozenbaum
Service Design MA

Royal College of Art

Specialisms: Service Design

Location: London, United Kingdom

karen-rozenbaum ArtsThread Profile

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Karen Rozenbaum

Karen Rozenbaum ArtsThread Profile

First Name: Karen

Last Name: Rozenbaum

Specialisms: Service Design

Sectors: Product / Architecture / Interiors

My Location: London, United Kingdom

University / College: Royal College of Art

Course / Program Title: Service Design MA


Karen is a Brazilian-Polish-Uruguayan Strategist & Service designer. Mastered in Service Design at RCA (UK), she enjoys combining systemic thinking with the tangible details to bring a project to life. She believes in the process of Service design to shape desirable futures. 12 years of experience in dealing with different cultures and interests, collaborated with the biggest HPC companies in Latam, food in the Middle East, cultural production initiatives to tech start-ups in Israel. Lived in Brazil most of her life, in Israel to do an immersion in the start-up culture and is currently working in London/UK. For the past 3 years have been working with Service Design and Innovation initiatives, developing solutions that range from an initiative for the Employee Experience during Change Management to helping young people to positively imagine themselves in the world of work.

ECD is an Employee-Centric-Design initiative that aims at identifying and mapping how employees feel and behave during a transitional period to help organisations meeting them where they are instead of using a one-size fits all approach. Through ECD’s Change Index, we identify employees as promoters, participants and detractors, as well as their motivations. With our Content Analysis Algorithm, we then match employees with personalised content to inspire their vision through case studies and self-development opportunities. ECD also offers Co-designing Change Workshops to envision and anticipate what the change could look like. The Change Index assessment tool is currently being prototyped and tested. If you/ your organisation are interested, give me a shout.