Goldsmiths University of London
Specialisms: Design and Technology / Sustainable Design / Creative Direction
Location: London, United Kingdom
First Name: Ross
Last Name: Backenkeller
Specialisms: Design and Technology / Sustainable Design / Creative Direction
Sectors: Product / Architecture / Interiors / Product / Architecture / Interiors / Digital/Visual Communication/Film
My Location: London, United Kingdom
University / College: Goldsmiths University of London
Course / Program Title: Design BA Hons
The 80 MPH burger is aimed at American Fast food, and explores the history of meals in cars. In America 20% of meals are eaten in a car everyday. This raises questions about the health and safety of how our meals are consumed. Eating food in cars is not only a distraction from the road, but the flavor itself. There are numerous studies that say flavors are less prevalent, and portion sizes are larger when you distract yourself. So through the concept of the 80 MPH burger there are two main questions that arise. Can we slow our food down, or can we match its speed through science, math, and design. When the burger ingredients are centrifuged at 4000 RPM the liquids are separated from the solids, and through molecular gastronomy they are made into jelly form that is easily consumable and fast, making it easier to eat on the go as well as playful, fun, and interactive. The facade of the booth is modeled after a 1950's diner, while the inside appears as a science lab. Through this project the burger is used as a map of time from the 1920's and speculates on the future of food.