Birmingham City University
Location: Birmingham, United Kingdom
First Name: Zartasha
Last Name: Arif
My Location: Birmingham, United Kingdom
University / College: Birmingham City University
Course / Program Title: Fashion Design BA Hons
Inspired by collage artist Ernesto Artillo, who creates work based on important events in his life. I re-created my own collages by collaging my mother in laws pictures as a starting point for the textiles and design work for this collection. The colour palette reflects the contemporary mood, intricate compositions with contrasting contents, and abstract prints patterns. I wanted to create looks that moved seamlessly between eastern and western realms.
‘A Woman Like Her’ collection is based on Qandeel Baloch’s life — a woman who was honour killed by her brother at 26 years of age in Shah Sadar Din, Pakistan. I wanted to do this collection to celebrate her life and bring to limelight what change she brought to this world. This change reaches far and wide. It spans from a change in the honour killing the law, now named the ‘Qandeel Law’, causing those found guilty of murder "on the pretext of honour" to be sentenced to life imprisonment. At her core, she acted as a voice for women and stood to protect her freedom of expression. This has all compounded to create awareness regarding honour killing in Pakistan but also in the world. The collection features colours and silhouettes inspired by her modelling career and daily life.Tailoring is used to show women empowerment. Subtle money prints have been created from the Pakistani rupee to showcase that she was the breadwinner of the family. Furthermore, a combination of sheer, lightweight fabrics are used for layering and draping inspired by the clothing Baloch has often been pictured in.