Arts Thread

BBC Worldwide's Creative Challenge

BBC Worldwide's Creative Challenge

Deadline:
1st Jul 2014

BBC Worldwide are the commercial arm of the BBC. Our mission is to maximise the BBC’s profits by investing in great brands and content – such as Doctor Who, Top Gear, BBC Earth and Dancing With The Stars - and exploiting them around the world. All our profits go back into making great programmes within the BBC.

Early next year our London HQ will be moving into the iconic BBC Television Centre building and we’d like to offer you the chance to showcase your work in our new space.

For more information about BBC Worldwide please visit our website.

Entry Requirements

Location: Open to applicants worldwide. Age: 18+ Experience: Artistic design student or graduate. You must be studying or have graduated from an undergraduate or postgraduate artistic design qualification at any educational establishment globally after December 31 2011. You must not be in full time employment as a designer, filmmaker or producer in any creative industry.

How: Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your illustration as a new project, click on ‘Edit Profile’, scroll to the bottom of the page and tick the box marked 'BBC Worldwide Creative Challenge'. Finally email us to confirm your entry.

New to ARTS THREAD? To enter, register to create an ARTS THREAD account and at the bottom of the page tick the box marked 'BBC Worldwide Creative Challenge'. Go to your email and click on the activation link sent to your email Inbox, then log into your account and upload your illustration as a project. Finally email us to confirm your entry.

Please ensure you have read the TERMS & CONDITIONS FOR THE BBC WORLDWIDE’S CREATIVE CHALLENGE

Want to maximize your chances? Read our ARTS THREAD guide to Competition entries *Need help uploading? Read our ARTS THREAD FAQ guide

Entry: Free Deadline: Tuesday July 01 2014 MIDNIGHT GMT Prize: We’ll be selecting one winner for an 2D Artwork Brief and three winners for a Moving Image brief. Each will receive:

  • £500 per winner
  • Your work will go on display in our London Head Office (with clear accreditation to you) for our staff and visitors to see. We’ll be promoting this competition, along with its winners, to all our staff worldwide.

All shortlisted entries can apply to be considered for a paid internship at BBC Worldwide's London Head Office. The internship will allow you to work alongside our experienced designers and promo makers within the Brand Creative team. (You must specify if you want to be considered and if you are eligible to work in the UK – please note that you will still be able to win the competition if you decide not to apply for the internship or aren't eligible to work in the UK).

THE BRIEF

Understanding our audience and their lives is essential to what we do. Lifestyle trends fluctuate frequently and the entertainment industry has to ensure their product is relevant and accessible. The term ‘television’ has been replaced with ‘content’ as so much programming is now consumed via digital platforms than the traditional TV set. Our content reaches audiences that span all ages and lifestyles, from those that grew up watching linear TV to a generation that have permanently been connected to a digital device – and all those in between. Our audiences influence the decisions we make and the content that you see.

OPTION ONE (MOVING IMAGE)

We would like you to show us how you think the media landscape will change 10 years from now. Pick a moment in 2024 to show someone engaging with ‘television’ content and how this radically differs from today.

Here are some examples to inspire you:

1. Last year over 40 million people in 98 countries watched the same episode of Doctor Who at exactly the same time. This was the biggest ever TV simulcast of a drama in the history of television and it created a social media maelstrom. The anniversary episode was also screened at over 1500 cinemas globally.

2. BBC America recently launched a Top Gear ‘Stig Cam’, a second-screen experience which allows the viewer to watch Stig drive his ‘lap around the Reasonably Priced Car track’ from two different perspectives.

So where will it go from here? Anything is possible, which is what we want you to explore.

Deliverables: 1 x Inspiration page - tell us what inspired you and how you approached the brief. 1 x Details page - please state your name and contact details. Let us know if you would like to be considered for a paid internship and if you are eligible to work in the UK. 1 x Materials page – tell us where your source materials have originated from and include any copyright information, URLs and Clip IDs. 1 x final video file (maximum 2 minutes long)

Technical spec: All video files should be HD 1080p x 1920, 16:9 Aspect Ratio, PAL and available as an Apple ProRes 422 HQ QuickTime with an MP4 or H264 encode supplied as a screener for entries.

To enter your film into the competition, please upload your file to Vimeo and then embed the link into your ARTS THREAD portfolio.

OPTION 2 (2D ARTWORK)

We would like you to design a wall artwork for our London Head Office. Your artwork should visually represent the following statement: ‘Audiences are at the heart of what we do’ You don’t have to include the actual words in your design if you don’t want to, you could write your own or have none at all, or use photography. As long as the design you create gets our message across.

Technical spec: Wall size: 9269mm wide x 2800mm high Colour: CMYK Material: your design will be printed onto flat vinyl material so should not include any 3-dimensional elements. (The selected winner will be asked to supply final artwork files for printing so please ensure all images used are of large format print quality. Final artwork files will need to be supplied 25% at 600dpi).

Deliverables: 1 x Inspiration page - tell us what inspired you and how you approached the brief 1 x Details page - please state your name and contact details. Let us know if you would like to be considered for a paid internship and if you are eligible to work in the UK. 1 x Source Materials page - tell us where your source materials have originated from and include any copyright information. 1 x Jpeg or PDF of your final design.

CONSIDERATIONS

Moving Image Brief

  • There will be no audio – part of the judging criteria will be how you have told your story without music or narration (please note, all submissions will be watched with the sound switched off!)
  • Do not include your name or contact details within the actual film – this should be supplied separately (please see ‘Deliverables’ section). Don’t worry, you will get all the credit for your work – we’ll create a credit screen on your behalf
  • Please do NOT include any BBC or BBC Worldwide logo within your film.
  • We encourage you to create your own content, however you can access BBC copyright material via the BBC YouTube channel and BBC Motion Gallery website (please filter your search to BBC material only). Both sites can provide a wealth of material that you can rip for your submission. If you are the winner, we will endeavor to replace this with master quality material so please list all URL’s and Clip IDs in your Source Materials page (see below). Please do not contact these sites to obtain master quality content.
  • You must not use third party footage that is not under BBC copyright or your own copyright – this means you cannot use content from other broadcasters, studios or distributors other than the BBC. If you are creating your own content, you must ensure all contributors, performers or collaborators agree to the end use.

2D Artwork Brief:

  • Any photography used must either be created by yourself or taken from a reputable Photo Library such as Shutterstock or iStock. Please make sure you supply the library name and picture reference in your Source Materials page.
  • Please do not include any BBC or BBC Worldwide logo in your design.

Please do not include your name or contact details within the actual visual – this should be supplied in your Details page so that we can credit you accordingly.

YOUR AUDIENCE

The staff at BBC Worldwide and visitors from all over the media industry that come in to the building. They love television content and are proud of the BBC’s heritage and brands. They are aware of the current media trends and are always looking for new ways to share content.

JUDGING CRITERIA

We’ll be judging your entry using the following criteria:

  • Have you been faithful to the brief?
  • How imaginative is the concept?
  • How well does your work communicate the message?
  • How well you have executed your work?