ARTS THREAD has partnered with Pentland Group plc and The Churchill Centre as the platform for this annual competition. This year's special Competition partner is Champagne Pol Roger.
Prize: First prize £1000, Second Prize £750, Third Prize £500. The First Prize winner will enjoy an exclusive tour of the Pol Roger vineyard in Epernay, France. All three winners will be considered for work experience at Pentland headquarters in London.
Maison Pol Roger, 44 Avenue de Champagne, was proclaimed “the world’s most drinkable address” by Sir Winston Churchill, a man of impeccable taste perhaps best illustrated by his enthusiasm for Pol Roger champagne. Furthermore, 2015 marks the 50th anniversary of Churchill’s death, and to celebrate his legacy -
we would like you to design a gift box and label for a Magnum of Pol Roger Brut Vintage 2006 champagne, which was the style of Pol Roger Champagne that Sir Winston Churchill himself enjoyed, thus commemorating the life of one of our greatest leaders.
ENTRY REQUIREMENTS
Who can Enter
Location: International - from any country.
Experience/age: Open to anyone over 18 who is studying or graduated from an Arts & Design course within the last three years.
How to Enter
STEP A
Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above.
New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above.
STEP B
Contact ARTS THREAD via our Online Form using the Subject CHURCHILL COMPETITION to confirm your entry, including your name and the name of your university or college.
For more information, DOWNLOAD The Winston Churchill Design Competition 15 T&Cs
Entry: Free
Deadline: November 30 2015 MIDNIGHT GMT
Prize: First prize £1000, Second Prize £750, Third Prize £500. The First Prize winner will enjoy an exclusive tour of the Pol Roger vineyard in Epernay, France. All three winners will be considered for work experience at Pentland headquarters in London.
The Brief
Maison Pol Roger, 44 Avenue de Champagne, was proclaimed “the world’s most drinkable address” by Sir Winston Churchill, a man of impeccable taste perhaps best illustrated by his enthusiasm for Pol Roger champagne. Furthermore, 2015 marks the 50th anniversary of Churchill’s death and the brief celebrates his legacy.
Design a gift box and label (templates supplied) for a Magnum of Pol Roger Brut Vintage 2006 champagne, which was the style of Pol Roger Champagne that Sir Winston Churchill himself enjoyed, thus commemorating the life of one of our greatest leaders.
DOWNLOAD the Pol Roger gift Box and Label templates*
*All product information and logos are already included on the templates - you only have to add your design!
You can create the work in any media as long as it can be submitted to and viewed on the ARTS THREAD site - from fine art and photography to illustration and graphic design.
Judging Criteria - What are we looking for?
INSIGHT: Churchill’s brilliance was in his ability to approach a multitude of tasks with interest and enthusiasm. From journalism to brick laying, art to oratory. Does your design embody the rich breadth of interest and excitement that surrounded Churchill’s life and endeavours? Does it breathe new life into the commemoration of such a vibrant character in a way that is modern and insightful with a nod to the past and a look to the present?
COMMUNICATION: ‘If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.’ Churchill commanded attention, spoke with authority and left his audiences in no doubt of his point. Is your design clear and easy to understand? Is it able to communicate its message directly and with force? Should you think about how the bottle is packaged and the marketing around such a magnificent piece.
COMMERCIAL APPEAL: As well as paying tribute to one of the great leaders of our time, your design must also hold commercial value. Pol Roger’s strong brand heritage can be utilised to increase interest. Does it appeal to a wider audience? How can your design cater to the current Pol Roger customer as well as generate new interest?
What Happens after Submission
The judging panel will create a shortlist of entries and contact the finalists by December 11 2015 to arrange personal presentations of their original designs between December 14-17 2015.
Shortlisted finalists will have their work exhibited and voted by an external panel of judges, patrons and members of the Churchill Centre.
The first, second and third prize winners will be selected and notified by 18th December 2015.
