Amelia Van Eyk
ba applied fashion retail
FEDISA
Graduates: 2026
Specialisms: Art Direction / Fashion Styling / Creative Direction
My location: Cape Town, South Africa
Amelia Van Eyk
First Name: Amelia
Last Name: Van Eyk
University / College: FEDISA
Course / Program: ba applied fashion retail
Graduates: 2026
Specialisms: Art Direction / Fashion Styling / Creative Direction
My Location: Cape Town, South Africa
About
I am a Fashion Retail Management graduate with a strong interest in the creative side of the fashion industry, particularly art direction, fashion styling, brand development and visual storytelling.My work explores the relationship between fashion, image and identity, combining creative concepts with an understanding of branding, communication and the wider fashion landscape. I enjoy developing ideas from initial research and visual direction through to their final execution, whether through campaigns, editorials, digital design or spatial concepts.I am driven by curiosity, visual experimentation and a desire to create work that feels considered, distinctive and meaningful. My long-term ambition is to build a career in creative direction, collaborating across disciplines to develop compelling visual identities and experiences.
Adidas Vault: Pop-Up Activation
This project explores the Adidas Vault concept through editorial design, visual communication and experiential retail. The project includes the development of a 10-page Adidas fanzine, designed to communicate the brand's identity through graphic layouts, typography and visual storytelling, alongside a supporting campaign poster. The project also involved developing an Adidas Vault pop-up activation as part of a collaborative group assignment, exploring spatial design, product presentation and customer experience. Together, these elements translate the Adidas brand into a cohesive creative concept across print, graphic design and physical retail environments.