Gabrielle Hopper
Fashion Communication BA Hons
Northumbria University
Graduates: 2026
Specialisms: Fashion Comms / Fashion Marketing/PR
My location: Newcastle upon Tyne, United Kingdom
Gabrielle Hopper
First Name: Gabrielle
Last Name: Hopper
University / College: Northumbria University
Course / Program: Fashion Communication BA Hons
Graduates: 2026
Specialisms: Fashion Comms / Fashion Marketing/PR
My Location: Newcastle upon Tyne, United Kingdom
About
Hiya, I’m Gabbi - graduating this summer in Fashion Communication. I have a strong interest in social media marketing, content creation, and creative campaigns. After completing a summer internship at a social media consultancy, I discovered my passion for creating engaging digital content and developing brand-led social strategies.
I have hands on experience in filming, editing, and content planning across platforms such as Instagram and TikTok, alongside strong visual research and design skills developed throughout my degree. I’m naturally trend aware, creative, and always looking for new ways to create relevant, impactful, and visually cohesive content.
After Hours is a collaborative campaign between Sisters & Seekers and Laneige designed to reposition night time routines as intentional moments of rest, comfort, and connection. Targeting Gen Z audiences, the campaign combines fashion, skincare, experiential marketing, and social media storytelling to create a shared lifestyle experience. The campaign includes a limited edition product collection, an exclusive influencer retreat, and consumer-facing pop-up events across six UK locations. Supported by a 12-week social first promotional strategy, After Hours reflects how modern audiences engage with wellness, routines, and culturally relevant brand experiences across TikTok and Instagram.