Arts Thread

Inês Ayer
MFA design

School of Visual Arts SVA

Graduates: 2023

Specialisms: Design for Social Good / Product Design / Digital / Visual Comm / Film

My location: Lisbon, Portugal

ins-ayer2 ArtsThread Profile
School of Visual Arts SVA

Inês Ayer

ins-ayer2 ArtsThread Profile

First Name: Inês

Last Name: Ayer

University / College: School of Visual Arts SVA

Course / Program: MFA design

Graduates: 2023

Specialisms: Design for Social Good / Product Design / Digital / Visual Comm / Film

My Location: Lisbon, Portugal

Website: Click To See Website

About

A humanist designer with a 360º approach to problem solving. Inês uses design as a shifter of society, through visual identity, concept and community. Born in São Miguel Island in the Atlantic Ocean between Europe and America in 1994, she graduated in 2016 from the Faculty of Fine Arts of the University of Lisbon in the Communication Design course, where in the final year she was part of the development team of the finalist exhibition and collaborated with the atelier TVM designers. In 2017 she left for Berlin to do an internship at Superunion.After this period in Germany she decides to embark on a volunteer project at a school in Thailand. On her return to Portugal, she came back with greater motivation to invest in new social initiatives such as Decoding Creativity Barcelona, High Potentials ADCE, The Design Kids Lisbon, OFFF Academy powered by Adobe, Próxima Geração Apolitical Academy, Girls in Tech Columbia University and United Nations SDG. Programs that influenced and defined her path to build her independent design atelier, founding Studio Ayer in 2019, a practice that in 3 years of existence has already collaborated with 12 countries in building +80 projects. She as also pursued a Post Graduation program in Applied Management and Economics at the NOVA business school in Lisbon to reinforce her leadership skills. She holds an MFA in Design Entrepreneurship from School of Visual Arts and Master in Design for Distributed Innovation, a Worldwide experience from Fab Academy and Institute for Advanced Architecture of Catalonia. Currently she is based in New York working as a Senior Designer at Pentagram and developing project Aliquoti, focused on reducing neonatal mortality for BIPOC women in the U.S. She keeps her scope of interests broad with a keen interest in culture and engineering biotech. Advocating to generate discussions about democracy, climate change and social equity. 

The U.S. is one of the most resource-rich nations, yet it is considered to be the developed country at highest risk for giving birth. The act of generating life should be a moment of bliss but for women like Chrissy Sample, in Brooklyn, New York, who lost one of her twin sons, or April Valentine, in Los Angeles, California, who lost her life during a c-section, this experience turned into complete horror. These women had one thing in common that put them at a higher risk: the color of their skin. SOLUTION We developed a concept system based on a wearable biosensor technology that monitors the health of mothers and their babies during pregnancy by collecting data that prevents unforeseen pregnancy complications and guides them to the right care at the right time. Our platform focuses on giving women who are Black, Indigenous, and People Of Color (BIPOC) the necessary tools to advocate for themselves and initiate their motherhood journey.