Amy angela van Niekerk
ba in applied fashion retail
Fedisa fashion school
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Fashion Merchandising
My location: Cape Town, South Africa
Amy angela van Niekerk
First Name: Amy
Last Name: angela van Niekerk
University / College: Fedisa fashion school
Course / Program: ba in applied fashion retail
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Fashion Merchandising
My Location: Cape Town, South Africa
About
I’m a 21-YEAR-old creative soon-TO-BE GRADUATE completing a BA in applied fashion retail at fEdisa fashion school. I’m aN aspiring marketing strategist living in Cape town.I Took up marketing because I love taking a product or service and turning it into aN exciting, meaningful experience for the community backing the brand. Throughout my journey as a student and during my previous internships, I’ve learnt the true valUe of prioritiZing andunderstanding your target audIEnce inside out, Throughout every decIsion in the marketing process and across consumer touchpoints. Understanding the customer personas. solving their problems before they even knew they were there, in a playful way, is key.
This design board showcases the finalised version of my graduate brand's premium packaging, designed purposeful collateral including a hanging hook holder connecting to the brands brand's elegance and poise. The personalised wide tooth comb represents Alyssa's femininity and the tote bag demonstrates the brand's ability to offer longevity through buttery-soft designs. The primary logo design symbolises the brand's devotion to uplifting women's confidence through the elevated mirror design and femininity in the typography choice. The allocated appreciation and business cards reflect Alyssa's community focused approach.