Amy angela van Niekerk
ba in applied fashion retail
Fedisa fashion school
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Fashion Merchandising
My location: Cape Town, South Africa
Amy angela van Niekerk
First Name: Amy
Last Name: angela van Niekerk
University / College: Fedisa fashion school
Course / Program: ba in applied fashion retail
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Fashion Merchandising
My Location: Cape Town, South Africa
About
I’m a 21-YEAR-old creative soon-TO-BE GRADUATE completing a BA in applied fashion retail at fEdisa fashion school. I’m aN aspiring marketing strategist living in Cape town.I Took up marketing because I love taking a product or service and turning it into aN exciting, meaningful experience for the community backing the brand. Throughout my journey as a student and during my previous internships, I’ve learnt the true valUe of prioritiZing andunderstanding your target audIEnce inside out, Throughout every decIsion in the marketing process and across consumer touchpoints. Understanding the customer personas. solving their problems before they even knew they were there, in a playful way, is key.
Throughout my final year, I was given the opportunity to create a graduate brand, and for mine, I created Ayssa. Alyssa is an occasional-wear brand that is dedicated to celebrating femininity and empowering women through fashion that offers a buttery-soft feel on the skin and beautiful classic designs. This work showcases an Alyssa email marketing newsletter aimed at communicating these brand values.