Arts Thread

Amelia Van Eyk
ba applied fashion retail

FEDISA

Graduates: 2026

Specialisms: Art Direction / Fashion Styling / Creative Direction

My location: Cape Town, South Africa

amelia-van-eyk ArtsThread Profile
FEDISA

Amelia Van Eyk

amelia-van-eyk ArtsThread Profile

First Name: Amelia

Last Name: Van Eyk

University / College: FEDISA

Course / Program: ba applied fashion retail

Graduates: 2026

Specialisms: Art Direction / Fashion Styling / Creative Direction

My Location: Cape Town, South Africa

About

I am a Fashion Retail Management graduate with a strong interest in the creative side of the fashion industry, particularly art direction, fashion styling, brand development and visual storytelling.My work explores the relationship between fashion, image and identity, combining creative concepts with an understanding of branding, communication and the wider fashion landscape. I enjoy developing ideas from initial research and visual direction through to their final execution, whether through campaigns, editorials, digital design or spatial concepts.I am driven by curiosity, visual experimentation and a desire to create work that feels considered, distinctive and meaningful. My long-term ambition is to build a career in creative direction, collaborating across disciplines to develop compelling visual identities and experiences.

Editorial & Campaign Direction

Development of a 12-page editorial zine and campaign moodboard, exploring brand storytelling, visual identity, fashion trends, creative references and the overall visual direction of the AMI MAISON campaign.