University of Westminster
Graduates: 2025
Specialisms: Womenswear
My location: London, United Kingdom
First Name: Holly
Last Name: Laidler
University / College: University of Westminster
Course / Program: Fashion Design BA Hons
Graduates: 2025
Specialisms: Womenswear
My Location: London, United Kingdom
At the heart of Hotsy Totsy is a persona: my interpretation of a 1920s term used to describe someone ostentatiously fashionable. She’s a woman of the past, dressed for the future—immaculate, in control, and magnetic without trying. Influenced by classic military uniforms from the 1940s—particularly the MA-1 bomber and flight suit—combined with the opulence of 1930s silhouettes, the collection offers a sharp, satirical take on vintage glamour reimagined through a modern lens. I paired luxurious and utilitarian fabrics to echo the blend of 1930s elegance and 1940s military structure. A palette of greys, taupes and greens—punctuated by bright orange—references artillery linings. Detail-heavy topstitching reinforces craftsmanship, while trompe l’oeil effects reveal mesh underskirts and underwear at the back of garments for a playful twist. Draping techniques developed during my placements helped shape sensual, wrapped forms—especially the twisted waistcoat dress, which merges seduction and strength.