Boyu Yang
MA strategic fashion marketing
London College of Fashion UAL
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My location: London, United Kingdom
Boyu Yang
First Name: Boyu
Last Name: Yang
University / College: London College of Fashion UAL
Course / Program: MA strategic fashion marketing
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My Location: London, United Kingdom
About
A fashion marketing enthusiast passionate about storytelling and consumer insights. Skilled in content strategy, market research, and digital communication. I aim to connect brands and people through creative thinking and strategic execution.
LUCY & YAK PRODUCT MANAGEMENT
This project explores product management strategies for Lucy & Yak’s Autumn/Winter 2023 collection, focusing on launching a new sustainable outdoor line made from innovative S.Café® fabric. Through comprehensive market analysis, range planning, trend forecasting, and supply chain design, the report proposes a functional and ethical product expansion aligned with Gen Z consumer values and future fashion trends.