Boyu Yang
MA strategic fashion marketing
London College of Fashion UAL
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My location: London, United Kingdom
Boyu Yang
First Name: Boyu
Last Name: Yang
University / College: London College of Fashion UAL
Course / Program: MA strategic fashion marketing
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My Location: London, United Kingdom
About
A fashion marketing enthusiast passionate about storytelling and consumer insights. Skilled in content strategy, market research, and digital communication. I aim to connect brands and people through creative thinking and strategic execution.
This fashion styling project explores mental health through a conceptual lens, using contrasting silhouettes, symbolic colors, and narrative-driven visual storytelling. Inspired by contemporary social pressures faced by young women, the work blends editorial styling, prop design, and expressive posing to reveal inner conflict, vulnerability, and resilience. Through mood boards, iterative test shoots, and refined creative direction, the project demonstrates my ability to translate emotion into fashion imagery while engaging with cultural context. It reflects my approach to styling: visually compelling, conceptually grounded, and deeply connected to human experience.