Gabrielle Hopper
Fashion Communication BA Hons
Northumbria University
Graduates: 2026
Specialisms: Fashion Comms / Fashion Marketing/PR
My location: Newcastle upon Tyne, United Kingdom
Gabrielle Hopper
First Name: Gabrielle
Last Name: Hopper
University / College: Northumbria University
Course / Program: Fashion Communication BA Hons
Graduates: 2026
Specialisms: Fashion Comms / Fashion Marketing/PR
My Location: Newcastle upon Tyne, United Kingdom
About
Hiya, I’m Gabbi - graduating this summer in Fashion Communication. I have a strong interest in social media marketing, content creation, and creative campaigns. After completing a summer internship at a social media consultancy, I discovered my passion for creating engaging digital content and developing brand-led social strategies.
I have hands on experience in filming, editing, and content planning across platforms such as Instagram and TikTok, alongside strong visual research and design skills developed throughout my degree. I’m naturally trend aware, creative, and always looking for new ways to create relevant, impactful, and visually cohesive content.
‘Move Today For a Better Tomorrow’ is a campaign is designed to address one of the biggest health challenges of the 21st century, sedentary lifestyles. With the rise of remote work, screen-based entertainment, and digital everything, we’ve become a generation that spends more time scrolling than moving. The campaign highlights the dangers of prolonged inactivity while empowering young women to make small, sustainable changes that strengthen both body and mind. Using PESTEL analysis, the campaign is focused on research that shows a strong link between screen time and heart disease. The campaign is targeted towards university students and young professionals aged 18-23. It speaks to those trying to balance studies, work, social life, and self care. It is based in Newcastle, Leeds, Manchester, Liverpool, and London, reaching the UK’s biggest student hubs through three different assets: social media activation, guerrilla marketing, and a promotional event. The three core goals of the campaign are to: Make movement a natural part of everyday life. Raise awareness of the dangers of sitting still. Build lasting habits that lead to healthier, happier futures. At its core, “Move Today For A Better Tomorrow” isn’t just a campaign - it’s about how small changes today, can make a big impact on your future.