Amy angela van Niekerk
ba in applied fashion retail
Fedisa fashion school
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Fashion Merchandising
My location: Cape Town, South Africa
Amy angela van Niekerk
First Name: Amy
Last Name: angela van Niekerk
University / College: Fedisa fashion school
Course / Program: ba in applied fashion retail
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Fashion Merchandising
My Location: Cape Town, South Africa
About
I’m a 21-YEAR-old creative soon-TO-BE GRADUATE completing a BA in applied fashion retail at fEdisa fashion school. I’m aN aspiring marketing strategist living in Cape town.I Took up marketing because I love taking a product or service and turning it into aN exciting, meaningful experience for the community backing the brand. Throughout my journey as a student and during my previous internships, I’ve learnt the true valUe of prioritiZing andunderstanding your target audIEnce inside out, Throughout every decIsion in the marketing process and across consumer touchpoints. Understanding the customer personas. solving their problems before they even knew they were there, in a playful way, is key.
Throughout my internship at slow fashion brand, Sitting Pretty, I was tasked with planning a month-long content plan paired with designing social media posts. The brand didn't have an established digital marketing strategy, and my planning and the newly allocated strategy aimed to provide them with a guide to social media marketing content and consistency in the brand messaging.