Olive Hooper
Fashion Design and Development BA (Hons)
London College of Fashion UAL
Graduates: 2019
Specialisms: Creative Direction / Design Management / Art Direction
My location: London, United Kingdom
Olive Hooper
First Name: Olive
Last Name: Hooper
University / College: London College of Fashion UAL
Course / Program: Fashion Design and Development BA (Hons)
Graduates: 2019
Specialisms: Creative Direction / Design Management / Art Direction
My Location: London, United Kingdom
About
Accomplished Creative Director and Designer with over five years of experience in developing and executing high-impact creative campaigns for leading global brands. Proven track record of translating complex ideas into compelling visual stories and delivering end-to-end creative projects, from initial concepting and pitching to production and post-campaign analysis. A deep passion for contemporary culture and a history of creating relevant, culturally-driven branded content that consistently exceeds client expectations.
The project aimed to create visual assets and merchandise embodying the diverse musical journey of MADZ. Our goal was to evoke his 90s nostalgic essence, drawing inspiration from 'Belly,' iconic magazines like The SOURCE and VIBE, and his dynamic discography. Crafting flyers, social media artwork, tour posters, and a signature varsity jacket, I seamlessly integrated lyrics from his songs for a cohesive experience. The merchandise was popular with fans, selling over 15+ units in just two days, along with additional pre-orders at MADZ's show. “This varsity is too wavy! In fact it is very very cold Olive. You can't get this again! Look at the details, THE DETAILS” - Keiran Kenlock