Arts Thread

Kenneth Kong
New Design and Attitudes

St. Joost School of Art & Design

Graduates: 2025

Specialisms: Interactive / Motion / Design and Technology / Design for Social Good

My location: Rotterdam, Netherlands

kenneth-kong ArtsThread Profile
St. Joost School of Art & Design

Kenneth Kong

kenneth-kong ArtsThread Profile

First Name: Kenneth

Last Name: Kong

University / College: St. Joost School of Art & Design

Course / Program: New Design and Attitudes

Graduates: 2025

Specialisms: Interactive / Motion / Design and Technology / Design for Social Good

My Location: Rotterdam, Netherlands

Website: Click To See Website

About

I’m an Interactive Installation Artist driven by a deep desire to challenge perspectives and ignite reflection. My work is created not just to entertain, but to provoke thought — to make people pause, question, and see the world from a slightly different angle. In my installations, I integrate emerging technologies to heighten immersion, drawing audiences deeper into the narrative and making the experience both sensorial and thought-provoking.​​​​​​​

Thanks for Nothing is an 8-minute immersive installation that places the visitor in a fictional world shaped by atmospheric visuals, immersive audio, and moral uncertainty. As part of a narrative voice-guided experience, visitors step into the role of a rescue agent and are confronted with ethical dilemmas — situations with no obvious right or wrong. The story unfolds across all surrounding walls through projection, animation and voice-over, while the physical setup remains intentionally small and intimate. This creates a safe, personal space that encourages intuitive and honest decision-making — free from external judgment. The dilemmas presented ask not what is “correct,” but what feels true to you in the moment. How much are you willing to sacrifice to help someone else? The experience reveals how your decisions reflect your personal values, inviting you to consider what your choices say about who you are. In an age where quick judgments and polarised opinions dominate public spaces, this project creates a pause — a space to practice moral reflection without external noise. Confrontation is not avoided, but carefully staged as something constructive and intimate. Thanks for Nothing is a reflection on individualism, empathy, and how we act when we are invited to choose freely — without pressure, and guided only by our own intuition. Nominated for the St. Joost Penning 2025