Boyu Yang
MA strategic fashion marketing
London College of Fashion UAL
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My location: London, United Kingdom
Boyu Yang
First Name: Boyu
Last Name: Yang
University / College: London College of Fashion UAL
Course / Program: MA strategic fashion marketing
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My Location: London, United Kingdom
About
A fashion marketing enthusiast passionate about storytelling and consumer insights. Skilled in content strategy, market research, and digital communication. I aim to connect brands and people through creative thinking and strategic execution.
This campaign proposal showcases my ability to merge brand storytelling with culturally resonant insights in the fashion PR landscape. Centered on The North Face, the project reframes “exploration” through an emotional, intergenerational narrative, connecting outdoor heritage with modern urban life. By blending strategic analysis, media planning, and visual concept development, the work demonstrates a holistic understanding of consumer behavior, brand community building, and cross-generational engagement. It reflects my approach to fashion PR: insightful, human-focused, and driven by meaningful brand–consumer relationships.