Nimrata Sachdev
BSc (hons) Fashion Management
London College of Fashion UAL
Graduates: 2025
Specialisms: Fashion Management / Public Relations PR / Marketing / Packaging
My location: London, United Kingdom
Nimrata Sachdev
First Name: Nimrata
Last Name: Sachdev
University / College: London College of Fashion UAL
Course / Program: BSc (hons) Fashion Management
Graduates: 2025
Specialisms: Fashion Management / Public Relations PR / Marketing / Packaging
My Location: London, United Kingdom
Website: Click To See Website
About
As a BSc (Hons) Fashion Management graduate, I have a strong foundation in branding, analytics, market trends, and sustainable strategies.
With experience in PR from roles at luxury fashion brands, and as a social media lead for small businesses, I have worked across KOL marketing, pitching, and content creation. In both areas of my work experience, I have been pushed to drive engagement and brand visibility across diverse markets. I aim to bring a globally minded approach to opportunities in marketing and PR within fashion and the creative industries. My work throughout my time at University reflects my experience and passion in the field of fashion marketing, from empowering smaller communities and connecting people to each other, to understanding each detail within marketing strategies.
The role of Social Media Influencers’ Parasocial Relationships and Source Credibility on Gen-Z Luxury Fashion Purchasing Intention
A Study on the Role of Social Media Influencers’ Parasocial Relationships and Source Credibility on Gen-Z Luxury Fashion Purchasing Intention in the United Kingdom. An academic poster, as part of my final year dissertation, which explores influencer marketing and luxury fashion purchasing intention. As social media influencers have challenged traditional marketing, and Gen-Z are rising to be luxury’s new target market, leveraging influencer marketing is key for engaging the new target audience. The research examines the impact of influencers on Generation-Z's purchasing intentions within the luxury fashion sector with parasocial relationships and the source credibility theory as underlying theories. The academic poster is a presentation of the context behind the research, alongside the data-collection and triangulation, and theoretical and actionable insights.
Competitions
