Gabrielle Hopper
Fashion Communication BA Hons
Northumbria University
Graduates: 2026
Specialisms: Fashion Comms / Fashion Marketing/PR
My location: Newcastle upon Tyne, United Kingdom
Gabrielle Hopper
First Name: Gabrielle
Last Name: Hopper
University / College: Northumbria University
Course / Program: Fashion Communication BA Hons
Graduates: 2026
Specialisms: Fashion Comms / Fashion Marketing/PR
My Location: Newcastle upon Tyne, United Kingdom
About
Hiya, I’m Gabbi - graduating this summer in Fashion Communication. I have a strong interest in social media marketing, content creation, and creative campaigns. After completing a summer internship at a social media consultancy, I discovered my passion for creating engaging digital content and developing brand-led social strategies.
I have hands on experience in filming, editing, and content planning across platforms such as Instagram and TikTok, alongside strong visual research and design skills developed throughout my degree. I’m naturally trend aware, creative, and always looking for new ways to create relevant, impactful, and visually cohesive content.
I developed a digital Trend Report for Sisters and Seekers, a contemporary brand know for its minimal, community driven aesthetic towards a Gen Z audience. Through extensive research, I analysed the brand’s values, tone of voice, and current communication strategies to understand how they connect with their audience. My overarching theme focused on wellness; from this theme I identified three key trends: Adaptive Retail (short term trend) - Builds on their successful Seekers pop up stores by using AI to enhance in store wellbeing, positioning the brand as adaptive and inclusive. Seekers Spa (medium term trend) - Combines holistic wellness with tech innovation, evolving their community events into a permanent wellness space as well as using loyalty perks to deepen connections. Seekersville Stadium (long term trend) - A long-term “phygital” experience merging fashion, wellness, and technology through interactive features like digital mirrors and adaptive mannequins. I learnt how to forecast trends and translate insights into visually engaging, forward-thinking digital content. It also strengthened my understanding of how consumer behaviour shapes brand communication. These are skills that are directly valuable in any social media or digital marketing role, where creativity, adaptability, and strategic thinking are key.