Isha Hamid
Fashion Design & Marketing BA Hons
Northumbria University
Graduates: 2024
Specialisms: Textiles - Print/Embroidery / Casual/Streetwear / Fashion Styling
My location: Newcastle upon Tyne, United Kingdom
Isha Hamid
First Name: Isha
Last Name: Hamid
University / College: Northumbria University
Course / Program: Fashion Design & Marketing BA Hons
Graduates: 2024
Specialisms: Textiles - Print/Embroidery / Casual/Streetwear / Fashion Styling
My Location: Newcastle upon Tyne, United Kingdom
About
I’m a Fashion Design and Marketing graduate with a First Class BA (Hons), currently building my career within the creative and fashion industries. As a mentee on the Maya Jama Mentorship Programme, I’m continuously developing my skills, industry knowledge, and creative identity. I’m driven by a strong interest in branding, design, print, garment production, and fashion content, and I’m motivated to create impactful work while carving out my own space in the industry.
Vilayati is a unisex luxury heritage brand fusing both elements of Western and South Asian cultures. Vilayati is built on the lived experience of British immigrants and celebrates their subsequent generations’ multistranded cultural identities. Vilayati, which comes from the expression 'foreign person' in Punjabi, is a term that refers to British Asians, commonly used when they moved from their homeland to establish a better life for their families and future generations in the 1950s onwards. Vilayati gives a voice to the British Asian community to willingly share and culturally blend the two together, and the garments and products of this company can build bridges between the two communities. Vilayati is not just one person or an idea, but rather an innovative concept that strives to connect people who have never connected before and who celebrate two cultures becoming one. Vilayati aims to re-contextualize the culture and bring it back through contemporary wear by embracing Asian prints, embroidery, and applique via focusing on the Western market, especially millennials, as they are the target market. A certain mindset of having an understanding and valuing the significance of mixing the two cultures.
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