Boyu Yang
MA strategic fashion marketing
London College of Fashion UAL
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My location: London, United Kingdom
Boyu Yang
First Name: Boyu
Last Name: Yang
University / College: London College of Fashion UAL
Course / Program: MA strategic fashion marketing
Graduates: 2025
Specialisms: Fashion Marketing/PR / Fashion Management
My Location: London, United Kingdom
About
A fashion marketing enthusiast passionate about storytelling and consumer insights. Skilled in content strategy, market research, and digital communication. I aim to connect brands and people through creative thinking and strategic execution.
This project presents a full digital marketing strategy for Wodehouse, a conceptual virtual fashion brand. Built on thorough PESTLE, consumer insight, competitor analysis and brand identity development, the strategy applies the SOSTAC framework to design a multi-channel growth plan. It includes social media content, influencer partnerships, PPC campaigns, audience segmentation and creative direction, aiming to acquire 3,500 new customers while strengthening the brand’s digital presence. The project demonstrates my ability to combine analytical thinking with creative execution, translating data-driven insights into practical, engaging fashion marketing solutions.