Arts Thread

Amelia Richardson
Fashion Design & Marketing BA Hons

Northumbria University

Specialisms: Embroidery / Textiles - Print /

Location: Newcastle upon Tyne, United Kingdom

amelia-richardson1 ArtsThread Profile
Northumbria University

Amelia Richardson

Amelia Richardson ArtsThread Profile

First Name: Amelia

Last Name: Richardson

Specialisms: Embroidery / Textiles - Print

Sectors:

My Location: Newcastle upon Tyne, United Kingdom

University / College: Northumbria University

Course / Program Title: Fashion Design & Marketing BA Hons

About

I am a final year fashion design and marketing student at Northumbria University, specialising in print and embroidery.

Kipper is a high end womenswear brand, redefining comfortwear by seamlessly blending relaxation with sophistication. Kipper’s mission is to bridge the gap between comfort and high fashion, bringing a sense of security to everyday style. Primary research findings confirmed a direct correlation between increased confidence and increased comfort. Kipper products instantly transport their wearers into a physical and psychological comfort zone, creating a cozy and secure consumer experience. Kipper ensures their customer feels both confident and at ease amongst the hustle and bustle of everyday life. Kipper’s stylish designs boost confidence and encourage wearers to step outside of their comfort zone, aiding their wearer to navigate an increasingly alienating society. Kipper’s first collection is inspired by the theme of nostalgia and features oversized designs that are achieved through intricate quilting and embroidery techniques. Kipper’s designs allow the customer to experience that same feeling of being wrapped up in bed, making daily routines all the more comfortable. Kipper products are the comfort blanket you’re never too old for!