Artem Andreasian
Fashion Communication & Art Direction Master
Institut Français de la Mode IFM
Specialisms: Art Direction / Fashion Comms / Fashion Photography
Location: Paris, France
Artem Andreasian
First Name: Artem
Last Name: Andreasian
Specialisms: Art Direction / Fashion Comms / Fashion Photography
Sectors:
My Location: Paris, France
University / College: Institut Français de la Mode IFM
Course / Program Title: Fashion Communication & Art Direction Master
About
Art director with a focus on fashion communication, exploring the intersection of identity and new media. Skilled in blending physical and digital elements within fashion to create dynamic narratives that address culture, society, and personal expression.
A digital platform exploring identity as a fluid construct, shaped by personal experiences and shifting environments. Through collaborations with fashion brands, the project reimagines contemporary narratives around masculinity. The website offers interactive features that enhance the user experience and personalize each journey through new media. The visual direction examines how VFX and emerging technologies, such as artificial intelligence, influence and express identity. It draws on references from social media, music videos, and other creative spaces where new media reshapes our perceptions of ourselves and the world around us. At the heart of the project is storytelling through collaborations with fashion brands. A combination of still and moving imagery traces the process of transformation, unfolding across three chapters: Awakening for Rombaut, Vortex for Alan Crocetti, and Bliss for Magliano.
Competitions
