Donghua University
Specialisms: Formal/Couture / Womenswear / Textiles
Location: Jakarta, Indonesia
First Name: HELEN
Last Name: Jovita
Specialisms: Formal/Couture / Womenswear / Textiles
Sectors:
My Location: Jakarta, Indonesia
University / College: Donghua University
Course / Program Title: Fashion Design BA
I am an Indonesian fashion design graduate from Donghua University in Shanghai, with an exchange semester at the University of Edinburgh. My work explores emotional storytelling through textiles, weaving, and tailored silhouettes.
I’m passionate about craftsmanship, cultural references, and the healing relationship between nature and clothing. Through each project, I aim to create garments that feel intentional, poetic, and empowering — where technique and concept meet with elegance.
My dream is to contribute to forward-thinking studios that value experimentation, sustainability, and cross-cultural design narratives.
This project explores the healing potential of womenswear design through the integration of traditional weaving techniques, natural elements, and sustainable materials. Inspired by landscapes and the graceful symbolism of swans, the collection reflects emotional transformation and personal growth. Techniques such as laser-cutting, reweaving printed imagery, and body-centered weaving are used to symbolize fragmentation and repair. Natural fibers like Jacron, cotton, and raffia enhance both tactile experience and environmental consciousness. The final garments serve as emotional narratives—soft, layered, and expressive—proposing fashion as a medium for inner healing, self-connection, and mindful, sustainable design.
SUIT-ABLE is an Autumn/Winter 2024 collection featuring 4 outerwear designs. The concept derived from the research of the target consumer; which is millenials or people in their mid-20s to 30s. In the modern lifestyle, they like to take care of their essentials. In Autumn it often rains and an Umbrella is an essential thing to keep us protected. The winter essentials we need to keep us warm are gloves, hats, and scarf. In this collection, the silhouette, shape, and volume of the designs will be inspired by Umbrella, hats, scarf, and gloves. Suit that is able to transform, suitable for autumn winter and modern people.