Manchester School of Art MMU
Specialisms: Graphic Design / Packaging Design / Creative Direction
Location: Liverpool, United Kingdom
First Name: Jack
Last Name: Lowrie
Specialisms: Graphic Design / Packaging Design / Creative Direction
Sectors:
My Location: Liverpool, United Kingdom
University / College: Manchester School of Art MMU
Course / Program Title: Graphic Design BA Hons
Horizon is a non-alcoholic beer brand for young people, offering a unique and adventurous experience without compromising on taste or quality. It's more than just a beverage; it's a lifestyle choice that encourages exploration of new flavours and outdoor activities in the UK, celebrating bold choices and a mindful lifestyle. For this project in collaboration with London studio BrandOpus I was selected as a national finalist against 150+ entrants and presented to major branding and industry experts. I created the whole visual direction based around co-ordinates plus much more including custom labels inspired by real uk trails for each beer.
Rocket, a bespoke typeface (Including Type Specimen & Railway Sign) created in collaboration with Dalton Maag. Inspired by my hometown of Rainhill, the typeface reflects the area’s rich railway heritage, most notably the 1829 Rainhill Trials, where George Stephenson’s locomotive Rocket triumphed, marking the start of the Liverpool & Manchester Railway. The design draws on railway tracks and station architecture, blending industrial history with a bold, modern aesthetic.