Northumbria University
Specialisms: Fashion Comms / Creative Direction / Fashion Marketing/PR
Location: London, United Kingdom
First Name: Lulu
Last Name: nabridnyj
Specialisms: Fashion Comms / Creative Direction / Fashion Marketing/PR
Sectors:
My Location: London, United Kingdom
University / College: Northumbria University
Course / Program Title: Fashion Communication BA Hons
Brand creative and content strategist with a first-class degree in Fashion Communication and three years building across agency, in-house and independent environments. My work sits at the intersection of visual storytelling, brand identity and short-form content, with a particular focus on wellness, lifestyle and food culture.
I've directed shoots, shaped brand voices and developed content strategy for brands across hospitality, wellness and lifestyle - most recently as a freelance creative in Sydney, Australia. Before that, I progressed from content coordinator to junior creative at a social studio, and built my agency foundations at The Social Co.
Currently based in Sydney, returning to London later this year to take on an in-house brand creative role within the women's wellness and fitness space.
Fuelled by the belief that the best brand content doesn't just look good - it makes you feel something.
Inspired by the Greek meaning of a pure and well-balanced mind, the digital media concept EUNOIA is the lifestyle and wellness industry's first-ever "super-app." Results-driven and evidence-based, EUNOIA is designed for women aged 18-35, with a mission of making healthy living, manageable. The app will feature a variety of content including nourishing recipes, effective skincare guides, exercise routines, mindfulness tips, nutrition advice, and motivational messages. The app is dedicated to making healthy living accessible and manageable for everyone, through a holistic simplicity approach, using personalised resources, guidance, community elements, and support.