Arts University Bournemouth
Specialisms: Graphic Design / Interactive / Motion / Advertising
Location: London, United Kingdom
First Name: Madeleine
Last Name: brissenden
Specialisms: Graphic Design / Interactive / Motion / Advertising
Sectors:
My Location: London, United Kingdom
University / College: Arts University Bournemouth
Course / Program Title: Graphic Design BA (Hons)
For me, design isn’t just how something looks; it’s about how it works, communicates and connects. That ethos shaped my BA (Hons) Graphic Design at Arts University Bournemouth, where I graduated with First Class Honours (2025). It drove Slant: for Intelligent Types, an AI-powered typographic system exposing media bias and shortlisted for a Cannes Future Lions award, and Cool Spot, winner of the RSA Spark Entrepreneurs Award for its scalable civic design system tackling urban heat. I gained industry experience during my placement year at IBM, working across AI, Cloud, and Software on UX journeys, brand systems, and motion design. Today my practice spans motion, brand and interactive design. My aim is to turns ideas into experiences that move people and shape brands.
All news has its slant. But perspective without accountability is just fiction. SLANT is An Al-powered intelligent font system that exposes bias and misinformation and connects to credible sources in real time by slanting the text. It works as a browser plug-in across websites, social media and digital billboards. Shortlisted for Cannes Future Lions 2025.
Cool Spot is a project that makes cities cooler and more welcoming for everyone. It uses shaded pavilions, PCM cooling blankets and a location-based app to turn hot streets into comfortable spaces. The project combines design, research and user experience to create a solution that really works. Cool Spot won the RSA Spark Entrepreneurs Award 2025