Arts University Plymouth
Specialisms: Fashion Marketing/PR / Fashion Management /
Location: Cheltenham, United Kingdom
First Name: Molly
Last Name: Robinson
Specialisms: Fashion Marketing/PR / Fashion Management
Sectors:
My Location: Cheltenham, United Kingdom
University / College: Arts University Plymouth
Course / Program Title: Fashion media & marketing
An industry ready brand book for my brand twenty4seven
This project is a promotional strategy for my new start up fashion brand, twenty4seven. This includes campaign objectives, SWOT analysis, budgets, a marketing timeline, customer profiles, social media strategies and content, PR packs, press packs, email marketing and the website.
A studio photoshoot to go alongside the twenty4seven brand book and promotional strategy.
Product shots taken for twenty4seven
This project is part of my creative process towards creating and developing my brand twenty4seven. I have experienced with a variety of brand elements such as names, logos, colours, designs, and visuals. This led me to experiment with different marketing and promotional options such as website design, content creation and event planning. The full creative process can be found on my website mollyjo.myportfolio.com