Nozomi Yamanami
Fashion Design Technology Womenswear MA
London College of Fashion UAL
Specialisms: Womenswear / Apparel / Casual/Streetwear
Location: London, United Kingdom
Nozomi Yamanami
First Name: Nozomi
Last Name: Yamanami
Specialisms: Womenswear / Apparel / Casual/Streetwear
Sectors:
My Location: London, United Kingdom
University / College: London College of Fashion UAL
Course / Program Title: Fashion Design Technology Womenswear MA
About
Nozomi Yamanami is a London-based womenswear designer from Tokyo, passionately inspired by the dynamic energy of movement. After spending three years in a different industry, she pursued her passion by studying at Tokyo Mode Gakuen and earning a Graduate Diploma from Central Saint Martins in 2023. She channels these experiences into designs that empower women to embrace spontaneity and challenge societal constraints. Her latest collection, developed during her MA at the London College of Fashion, visualises the chaos of a typical Monday morning, undermining expectations placed on women. Her work celebrates resilience, individuality, and the liberating power of creative expression.
“Self-liberation in Motion” is a body of work that pokes fun at societal constraints and knowingly undermines expectations society places on women. The collection visualises the chaos of a typical Monday morning: running late for work, racing through the city, makeup on the tube, coffee-2-go, work shoes thrown into a bag, crashing through the office door just in time for your first meeting before realising your trousers are on back-to-front and shirt is covered in your flat white. Rooted in my experiences in the Japanese conventional society, this journey reflects my mission to empower women through transformative, expressive fashion.
Competitions
Global Creative Graduate Showcase 2025
_This is the first main collection exploring the possibilities of garments that respond to dynamic movements - especially from a cross-disciplinary perspective. _I am specifically aware of constraints corresponding to gender inequalities which I experienced at a traditional workplace in Japan, where I encountered injustice, making me feel limited and restricted because I am a woman. My designs aim to empower women working within these power structures and create possible emancipatory narratives. _Starting from an imagining of the capacity to fly that I found as one of the ways to set me free, and making a film to tell the story, I have been exploring wind currents and the flow of air generated by body movements, being inspired by balloons and parachutes, and developing a structure according to these principles; I am strongly attracted to improvisatory dance performers who understand their bodies better and seem to move with greater freedom. My garment is at once an exploration and a metaphor for this freedom of expression. This collection consists of five looks, each reflecting my feeling weekday, Monday to Friday at the time and designed as making the wearer set free as if they were flying. The main material is a used parachute.