Winchester School of Art
Specialisms: Fashion Marketing/PR
Location: Southampton, United Kingdom
First Name: Sophie
Last Name: Hodges
Specialisms: Fashion Marketing/PR
Sectors:
My Location: Southampton, United Kingdom
University / College: Winchester School of Art
Course / Program Title: Fashion Marketing Undergraduate
BA Fashion Marketing and Management Graduate from The University of Southampton.
Specialising in PR and Digital Marketing with a goal of working in social media.
For my Final Major Project, I focussed on the changing attention span and how this is and will affect digital marketing. As Gen Z are the future consumer I decided to focus on this demographic.
Year 1 Fashion Styling Images These Images were created to be published in Tank Magazine to promote the use of faux leather, the use of a cow was to show the irony of the leather and the pink dress was incorporated to allow the black leather stand out. Images may not be high quality due to issues with saving
Year 2 Trend Forecasting Module Part 2- Future Trends
Year 2 Retail Futures Highlight pages of Part 2