Yifan Kong
Innovation and service design
Glasgow School of Art
Specialisms: Service Design / Product Design /
Location: Glasgow, United Kingdom
Yifan Kong
First Name: Yifan
Last Name: Kong
Specialisms: Service Design / Product Design
Sectors:
My Location: Glasgow, United Kingdom
University / College: Glasgow School of Art
Course / Program Title: Innovation and service design
About
Hi, I’m Yifan, a designer who believes in the quiet power of thoughtful creation.
My background in product and service design has taught me that the most meaningful innovations aren’t just functional, they’re emotional. They connect, include, and gently shift how we see each other.I’m drawn to projects that carry heart and purpose, whether it’s designing for social impact, fostering inclusivity, or helping people feel seen.
I love digging into human behaviour, listening to unheard stories, and crafting experiences that don’t just serve, they resonate.For me, design is a bridge. Between people and possibilities. Between what is and what could be.I’m here to create with empathy, intention, and a deep belief that even small things can change the way we belong.
This project utilises buildable toys designed for children aged 2–6 to promote early acceptance of facial differences. By leveraging natural childhood openness, it aims to reshape perceptions of visible diversity through playful, card-guided assembly and free creative play. The toys help normalise real-world facial features, encouraging empathy and reducing bias from an early age.
Competitions
Global Creative Graduate Showcase 2025
This service design project tackles the prevalent issue of iron deficiency among women, particularly those from low-income backgrounds who experience heavy menstrual bleeding (HMB). In collaboration with The Iron Clinic and the free period product service in Scotland, the project proposes the "Free Iron Plan." This initiative integrates health education, free blood testing, and iron supplements into existing community touchpoints, such as food banks and community centres. By redesigning product packaging to include self-assessment cues and developing a supportive app (FeBloom), the service seamlessly connects women to medical resources, making health management accessible and destigmatised.
Competitions