BUSINESS START UP: A 7 STEP GUIDE TO PROMOTING YOUR DESIGN BUSINESS

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Learn how to successfully promote your new design business in seven steps. ARTS THREAD speaks to Alison Branagan, Associate Business Lecturer at Central Saint Martins UAL.

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Business start-up: using social media

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Helen Stevens, founder of surface design brand Surfacephilia, and social media enthusiast, talks us through how to start using social media to market your new business.

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Business Start-Up: Financial Spreadsheets

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Whether you are looking for investment or a loan, or simply starting your own business from personal savings, it is imperative to have financial accounts to understand how your business is operating. ARTS THREAD show you how.

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THE ARTIST’S STATEMENT

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ARTS THREAD has teamed up with ARTQUEST to bring you professional career advice. Here we look at writing an artist’s statement.

An artist’s statement should not be confused with a CV. An artist statement is a short piece of writing about your work, practice and wider intellectual concerns, and should not include information about your career as an artist, exhibition history and work history.

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BUSINESS START-UP: THE BUSINESS PLAN

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Although you may not think you need a business plan yet and feel it’s only for larger-scale businesses, as you will see below, it is an essential tool to starting any business.

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BUSINESS START-UP: HAVE I GOT WHAT IT TAKES?

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Our Q&A with Doug Richard, serial entrepreneur and former Dragons’ Den member, asks how to identify the business, professional and personal skills needed to launch a new business. With his School for Creative Startups recently opening its doors in London’s Westminster, here is someone who knows all the answers.

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BUSINESS START-UP: MARKET RESEARCH

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ARTS THREAD’s guide to market research explains what market research is, what it will tell you, how to work out who your target customers are, who are your competitors and how to promote your work to your best advantage.

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BUSINESS START-UP: CHOOSING A STUDIO SPACE

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Our Q&A with Tessa Damer of Craft Central explains the best way for a recent graduate to find the studio space that’s right for them, from where it should be and how big should it be, through to insurance, health & safety and the 10 key questions to ask when viewing a studio.

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BUSINESS START-UP: COSTING & PRICING YOUR WORK

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The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will – at best – limit your business growth. At worst, it could cause serious problems for your sales and cashflow.

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BUSINESS START-UP: WRITING A PRESS RELEASE

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ARTS THREAD’s guide to writing the perfect press release.

A press release is an essential communication tool, one that is used to provide information on a graduate show or when launching your own business or at any time after graduation. 

You use it when taking part in exhibitions and also for promoting your work outside of exhibition times.

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