Update!
Congrats to Roderick Reyes, studying Fashion Design BFA at FIT - winner of our We are all Collaborators Levi's Competition!
Meet our all 20 shortlisted projects!!
ANNA SALAD, UNIVERSITY OF SALFORD / AZITA-MARIA RUSHTON, UNIVERSITY OF EAST LONDON / BABACAR DIAKHATE, ENSAD ÉCOLE NATIONALE SUPÉRIEURE DES ARTS DÉCORATIFS / CAITLIN FRASER, GLASGOW SCHOOL OF ART / CLEMENTINE HOCKING, UNIVERSITY OF WESTMINSTER / CRISTHINA PAZ, LASALLE COLLEGE MONTREAL / DINA TEO, TEMASEK POLYTECHNIC SCHOOL OF DESIGN / ELEANOR BRIAN, CHELSEA COLLEGE OF ARTS UAL / EMILY BARNES, UNIVERSITY OF SALFORD / HIEN ANH NGUYEN, LONDON COLLEGE FOR DESIGN & FASHION, HANOI / JAMIE NGUYEN BAO, LONDON COLLEGE FOR DESIGN & FASHION, HANOI / JASMINE CASTANEDA-NAVA, MOORE COLLEGE OF ART AND DESIGN / LINA WILLEY, WASHINGTON UNIVERSITY IN ST. LOUIS / MIN SUNG, FIDM SAN FRANCISCO / NATHANAELLA JOHAN, FASHION DESIGN STUDIO, SYDNEY / ORI SHRAIBER, SHENKAR / RAQUEL CUETO, UNIVERSITY OF SALFORD / RODERICK REYES, FIT / TEONNA THORNTON, MOORE COLLEGE OF ART AND DESIGN / YUEHE TANG, UNIVERSITY OF SALFORD
We are all Collaborators. SINCE DAY ONE OF THE LEVI'S®STORY IN 1873 wearing denim was about making it your own, whether that meant repairing the stresses of mining in the gold rush, sitting in the bath for the true shrink-to-fit experience or customising them for personal style.
This year’s contest is about customization. The ultimate collaboration is with each individual – the collaboration of one-of-one.
Fashion is self expression. And throughout our history, Levi’s have been naturally adopted as canvases of self expression. After styling, customization is the next step in self expression. Many of our collaborations have been based on customization : OFF-WHITE, Vetements, Junya Watanabe, KITH etc and we offer customization at the Tailorshops in Levi’s stores and the ultimate bespoke experience with Levi’s Lot#1
So we’d like you to design some customised Levi’s and imagine how the future of customization could be.
Jonathan Cheung,
SVP Design, Levi’s
Prize: 2 winners will intern with the Levi’s Design Team this summer in San Francisco. They will get to spend time with our Tailors - in store and/or at Eureka.
ENTRY REQUIREMENTS
WHO CAN ENTER
Location: International - from any country.*
Experience/Age: Open to anyone over 18 who is -
- enrolled in a Fashion or Textile Design program with an accredited college/university.
- graduating between September 2019 – June 2020
- For North America, Europe, Asia and UK schools, this means you should be a 2020 graduate.
- For South America, Southern Africa, Australia/New Zealand schools, this means you should be a 2019 graduate.
Exempt for anyone enrolled in higher education in September 2019 (i.e you will return to school in September/October 2019 to continue your program) or for anyone who graduates in 2019 and has enrolled onto an MA to start fall 2019.
*See T&Cs for exceptions
HOW TO ENTER
STEP 1
Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above.
New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above.
STEP 2
Complete our online Levi’s x Arts Thread Design Competition 2019 Entry Form
Please ensure you have read the Terms & Conditions for the Levi Strauss & Co. x Arts Thread Design Competition 2019
Entry: Free
Deadline: March 31 2019 MIDNIGHT EST
Prize: 2 winners will intern with the Levi’s Design Team this summer in San Francisco. They will get to spend time with our Tailors - in store and/or at Eureka.
THE BRIEF & DELIVERABLES
4 STEPS -
1 - Design 2 customised outfits using Levi’s. The content can be real garments or they can be simulations made with illustrations. The denim pieces can be thrift-store (vintage) Levi’s or new Levi’s. If you’d like to add other Levi’s pieces as well as the denim e.g hoodies, T-shirts etc that’s OK
2 - Show in 2D form - by sketch, illustration, graphics etc - how you would customise your items, whether that be an embroidery, stitch effect etc.
3 – Make a video! It’s optional, but we’d love to see one. It can be short, say 2 mins or up to 15 mins.
4 - The Future of Customization: What’s the next level of customization? How can the customer be involved in the customisation process? How do you envision Levi’s being part of culture and life through engaging with customization? Imagine how customization could be scaled in the future? What does that look like? How do you see our tailorshops of the future? More online tutorials? Show how the next level of customisation could come to life.
This can be in the form of sketches, a short essay, video, social media tiles. Simple social media tutorials.
Tutors - download the A4 Levi’s x Arts Thread Design Competition 2019 poster to Print off for the school noticeboard!
PRINT USA/Canada Levi’s x Arts Thread Design Competition 2019 poster size
PRINT A4 Levi’s x Arts Thread Design Competition 2019 poster
JUDGING CRITERIA
We’ll be judging your entry using the following criteria:
- Style – aesthetics
- Creativity and Innovation
- Originality
WHAT HAPPENS AFTER SUBMISSION
From all the entries, we will announce a 20 person shortlist, which will be narrowed down to 8 finalists who will all be interviewed by the Levi’s design team.
