Arts Thread

Update! Congratulations to our 3 winners!!

1st Prize - Nina Elicano with "Dare to Be" from the Philippines

2nd Prize - Summer Akram with “Glow-Getter” from the UK

3rd Prize - Julia Pitulska “Beauty With Experience” from Poland

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MARY KAY is looking for you to create a 360 omni-channel brand story. This global initiative is aimed at 20-25 year old women with the goal of introducing this demographic to the Mary Kay brand by highlighting and celebrating Mary Kay’s core values, unique culture of empowering women, and heritage of celebrating women business owners.

THE PRIZES - 1st Prize $2000 USD / 2nd Prize $1000 USD / 3rd Prize $750 USD

DEADLINE TO APPLY: Friday 05 March 2021 11.59 PM EST

THE COMPANY

Mary Kay Inc. is an American privately-owned cosmetics company. Known as one of the original glass ceiling breakers, Mary Kay Ash founded her beauty company more than 57 years ago with three goals: develop rewarding opportunities for women, offer irresistible products, and make the world a better place. That dream has blossomed into a multibillion-dollar company with millions of independent sales force members in nearly 40 countries. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skin care, color cosmetics, and fragrances. Mary Kay is committed to empowering women and their families by partnering with organizations from around the world, focusing on supporting cancer research, protecting survivors of domestic abuse and violence against women, beautifying our communities, and encouraging children to follow their dreams.

With $5,000, Mary Kay Ash and her 20-year-old son, Richard Rogers, launched Beauty by Mary Kay in a small 500-square-foot office space in Dallas, Texas. Today, Mary Kay has become a world’s leading beauty brand and entrepreneurship company in nearly 40 countries on four continents and its legendary founder, Mary Kay Ash continues to be a source of inspiration to millions of women around the world. Her values live on in the company she built, and her mission of empowering women is as important now as it has ever been. Mary Kay Ash’s lifetime of achievements made her a trailblazing entrepreneur, and her lasting legacy has made her an icon.

Learn more about MARY KAY here

THE PRIZES

• 1st Prize $2000 USD
• 2nd Prize $1000 USD
• 3rd Prize $750 USD

THE BRIEF

MARY KAY is looking for you to create a 360 omni-channel brand story. This global initiative is aimed at 20-25 year old women with the goal of introducing this demographic to the Mary Kay brand by highlighting and celebrating Mary Kay’s core values, unique culture of empowering women, and heritage of celebrating women business owners.

• Create a Global brand story illustrating your vision for the next generation of Mary Kay—think brand identity, social media, digital content, and a tagline that sums up your core concept.
• A wider range of beauty, diversity and inclusion.

This story should incorporate the following key drivers/themes -

1. EMPOWERMENT

2. DIVERSITY

3.GLOBAL

4. Being a company that is a FORCE FOR GOOD

Highlight the contributions of MARY KAY’s extensive global sales force in over 35 countries from Argentina to Armenia, Maylasia to Mexico and China to Canada.

Demonstrate how the brand story could be shared and adapted by the millions of MARY KAY representatives worldwide so there is a common core as well as staying loyal to the brand identity.

The MARY KAY Global Design Studio is excited to see your creativity, strategic vision, style and professionalism as a creative thinker and designer. We will be looking for fresh new ideas, unexpected solutions in addition to how you approach the assignment, generate your ideas and execute a brand story.

ENTRIES MUST INCLUDE

Your entry must include at least these elements -

• Moodboard that explains your vision.
• Concept Statement that supports your ‘big idea.
• Tagline that articulates the core brand message
• Social media campaign that illustrations the style of execution.
• Bonus – ie. special product promotion e.g. for 50th Mary Kay did a limited Edition compact.

SUBMISSION REQUIREMENTS

Open to anyone -

• over the age of 18 years
• studying or graduated from higher education within the last two (2) years
• not currently employed full-time within the creative sector.
• open internationally*
  *countries please see here

HOW TO ENTER

STEP 1

Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above.

New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above.

STEP 2

Complete our online Mary Kay and ArtsThread Challenge 2020-21 Entry Form

Please ensure you have read the Mary Kay and ArtsThread Challenge 2020-21 Terms & Conditions

ENTRY: Free to apply

DEADLINE TO APPLY: Friday 05 March 2021 11.59 PM EST