Ong yee shyen
Diploma in Fashion Styling
Raffles College of Higher Education
Graduates: 2027
Specialisms: Fashion Styling / Fashion Marketing/PR / Creative Direction
My location: Kuala Lumpur, Malaysia
Ong yee shyen
First Name: Ong
Last Name: yee shyen
University / College: Raffles College of Higher Education
Course / Program: Diploma in Fashion Styling
Graduates: 2027
Specialisms: Fashion Styling / Fashion Marketing/PR / Creative Direction
My Location: Kuala Lumpur, Malaysia
About
Bridging the gap between artistic expression and commercial fashion styling through sustainable and creative visual storytelling
Fashion x Sustainability: A Campaign for Ethical Consumption
This project is a special edition creative campaign focused on the intersection of Fashion and Sustainability. Developed as a piece of fashion activism, the campaign addresses the environmental and ethical impacts of the fast fashion industry, specifically targeting contemporary consumers to foster a mindset of conscious purchasing. Through compelling visual storytelling and the core philosophy of "Buy less. Choose better. Wear the change," this project aims to raise consumer awareness, reduce fashion waste, and promote ethical clothing choices without sacrificing personal style.